Digital Marketing Specialist

Social Media ExecutiveLocation: Iskon, Ahmedabad (On-site)

Experience: 1 to 3 Years

Shift Timing: 12 PM to 9 PM

Note

Experience with Meta Pixel, Events Manager, conversion tracking, and basic campaign attribution is a must.

Job Summary

We are looking for a creative and results-driven Social Media Executive to manage and grow our social media presence and support paid social media campaigns. The ideal candidate should have hands-on experience in social media management, content creation, Meta Ads, audience engagement, and performance analytics.

Key Responsibilities

• Develop and execute social media strategies aligned with business and marketing objectives.

• Manage day-to-day activities across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), and YouTube.

• Create, curate, and publish engaging social media content, including posts, reels, stories, carousels, and videos.

• Prepare and maintain a social media content calendar to ensure consistent and timely publishing.

• Write compelling captions, post copy, hashtags, and other social media content.

• Plan, set up, manage, and optimise Meta Ads campaigns across Facebook and Instagram.

• Conduct audience research and create relevant Meta Ads audiences, custom audiences, lookalike audiences, and retargeting campaigns.

• Monitor Meta Ads performance and optimise campaigns based on CTR, CPC, CPM, CPL, conversions, ROAS, and other relevant KPIs.

• Coordinate with graphic designers, video editors, content writers, and other teams to develop social media and advertising creatives.

• Monitor social media trends, competitor activities, industry developments, and emerging content formats.

• Engage with followers, respond to comments and messages, and support community management.

• Track and analyse organic and paid social media performance using platform analytics and reporting tools.

• Prepare regular performance reports covering reach, engagement, followers, website traffic, leads, conversions, and paid campaign performance.

• Identify opportunities to improve engagement, reach, brand visibility, lead generation, and audience growth.

• Conduct A/B testing of ad creatives, copy, audiences, placements, and campaign objectives to improve campaign performance.

• Coordinate with the marketing and sales teams to ensure social media-generated leads are properly tracked and followed up.

• Conduct hashtag, audience, competitor, and content research to improve organic and paid performance.

• Ensure all social media communication and advertising follows the company's brand guidelines and tone of voice.

Required Skills

• 1–3 years of hands-on experience in social media management and digital marketing.

• Strong knowledge of major social media platforms, particularly Facebook, Instagram, and LinkedIn.

• Hands-on experience with Meta Ads Manager and managing Facebook/Instagram advertising campaigns.

• Good understanding of campaign setup, targeting, retargeting, audience creation, budget allocation, bidding, ad placements, and campaign optimisation.

• Ability to analyse Meta Ads performance using metrics such as CTR, CPC, CPM, CPL, conversion rate, and ROAS.

• Experience with Meta Pixel, Events Manager, conversion tracking, and basic campaign attribution is a must.

• Strong copywriting and content-writing abilities.

• Excellent written and verbal communication skills.

• Understanding of social media analytics and key performance metrics.

• Basic knowledge of tools such as Canva, Meta Business Suite, Google Analytics, and social media scheduling platforms.

• Ability to identify trends and convert them into relevant content ideas.

• Strong organisational and time-management skills.

• Creative mindset with attention to detail.

• Ability to work independently as well as collaboratively with cross-functional teams.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Mass Communication, or a related field.

• Experience managing social media accounts for B2B, B2C, SaaS, IT, or service-based businesses is a plus.

• Experience in lead-generation campaigns through Meta Ads will be an advantage.

• Experience with short-form video content, reels, and social media campaigns.

• Basic understanding of SEO, Google Ads, and broader digital marketing is preferred.

Key Performance Indicators (KPIs)

• Social media reach and impressions

• Engagement rate

• Follower/audience growth

• Content performance

• Website traffic from social channels

• Leads and conversions generated through social media

• Meta Ads CTR, CPC, CPM, CPL, conversion rate, and ROAS

• Cost per lead/acquisition

• Community engagement and response rate

• Consistency and quality of content publishing

• Overall contribution to brand awareness and lead generation

Pay

₹20,000.00 - ₹30,000.00 per month

Benefits

• Flexible schedule
• Health insurance
• Paid sick time

Work Location

In person