Product Manager - Community Strategy

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Product Manager - Community Strategy

Binance

Asia

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Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Key Responsibilities

Own strategy design and ongoing optimization for a community content product (Square), with a focus on post ranking, content recommendation, distribution, and filtering mechanisms.

Improve user experience, community engagement, and retention through better content quality and ranking strategies, using content to drive overall user growth.

Define the overall community content strategy and long-term roadmap for the content ecosystem, including content classification, recommendation optimization, and distribution mechanisms.

Design and continuously iterate content recommendation and distribution strategies, with DAU growth and user retention as key objectives.

Analyze the relationship between community engagement and core user behaviors, develop growth strategies, and drive cross-functional collaboration and competitive analysis.

Independently manage the full product cycle, from strategy development and feature design to data validation and ongoing iteration, turning strategies into practical product solutions.

Qualifications & Requirements

3-8 years of experience in strategy products, community products, or content ecosystems. Experience with Web3, fintech, or large-scale content communities is preferred.

Hands-on experience with post ranking, content recommendation, user retention, or content-driven growth.

Strong strategic thinking with the ability to balance short-term execution and long-term platform development.

Strong analytical skills, with the ability to evaluate and improve content quality, community health, and user engagement.

Clear and structured thinking, with the ability to break down complex ecosystem challenges and build phased, actionable roadmaps.

Excellent communication and cross-functional collaboration skills, with the ability to align multiple stakeholders on strategy and execution.

Why Binance

Shape the future with the world's leading blockchain ecosystem

Collaborate with world-class talent in a user-centric global organization with a flat structure

Tackle unique, fast-paced projects with autonomy in an innovative environment

Thrive in a results-driven workplace with opportunities for career growth and continuous learning

Competitive salary and company benefits

Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our.

About Binance

Binance, launched in 2017 by Changpeng Zhao in Shanghai and now globally distributed, is the largest crypto exchange by spot and derivatives volume, serving 180M+ registered users. Its ecosystem spans Binance Exchange, BNB Chain, Trust Wallet, Labs investments and institutional custody. After settling major regulatory actions in 2023-24, Binance rebuilt its compliance stack and expanded in Dubai, Paris and Brazil. Location spread reflects its distributed model with hubs in Dubai, Taipei and remote. Candidates should expect high bar for detail, on-call ownership and ability to ship at exchange scale. Candidates joining Binance enter a high-velocity, globally distributed operational model that prioritizes exchange matching engine throughput, 24/7 system availability, and strict global compliance standards.

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