ASO Manager

Responsibilities and Duties

Optimizing Apps for App Store and Google Play

• Create and implement ASO strategy to improve conversion rate

• Manage and scale Apple Search Ads (ASA) campaigns

• Plan and follow-up on traffic- and other marketing initiatives

• Work with external agencies and internal stakeholders to gain insights and identify areas for improvement

• Provide guidelines and recommendations to other stakeholders on how to maximise discoverability and improve conversion rate based on analytics

Skills Required

Experience with ASO

• Excellent analytical skills

• A good understanding of the mobile gaming market

• Ability to communicate across a number of levels and be able to influence development and marketing teams

• Excellent written and verbal communication skills

• Proficiency in additional language - strong advantage

• Experience working with ASA - strong advantage

• Ability to work under your own initiative

Originally posted on Himalayas