Sr. Branch Manager

Job Purpose

The Branch Manager will be responsible for the overall sales, business development, customer satisfaction, team management, and day-to-day operations of the BH Mahindra Vaikom showroom. The Branch Manager is expected to achieve branch targets, develop the local market, maintain operational discipline, and ensure smooth coordination between Sales, Service, Finance, and Management.

• Key Responsibilities A. Sales & Business Development

Achieve monthly sales targets assigned to the branch.

Develop and implement effective sales strategies to increase showroom sales.

Monitor daily sales enquiries, leads, follow-ups, bookings, retail, and deliveries.

Develop new customer leads through field activities, referrals, corporate customers, institutions, and local market contacts.

Ensure proper follow-up of all enquiries and maintain a healthy sales pipeline.

Monitor competitor activities, market trends, customer requirements, and local business opportunities.

Improve branch market share and customer acquisition.

B. Team Management

Lead, motivate, and monitor the performance of the Sales Team.

Allocate targets and responsibilities to Sales Executives and Team Leaders.

Conduct regular morning meetings and review daily performance.

Monitor attendance, punctuality, grooming, uniform, discipline, and overall work performance.

C. Daily Branch Operations

Ensure smooth day-to-day functioning of the showroom.

Maintain showroom presentation, vehicle display, cleanliness, branding, and customer facilities.

Ensure proper availability and display of vehicles, accessories, brochures, price information, and promotional materials.

Ensure proper documentation for bookings, deliveries, registrations, finance, insurance, and customer records.

D. Customer Relationship Management

Ensure excellent customer service from enquiry to vehicle delivery.

Personally handle important customers and escalated customer complaints.

Monitor customer feedback and satisfaction.

Ensure timely follow-up with customers after delivery.

Develop long-term relationships with existing and potential customers.

E. Target & Performance Monitoring

Prepare and review daily, weekly, and monthly sales reports.

Track individual Sales Executive performance.

Monitor enquiry-to-booking and booking-to-retail conversion.

Analyse lost sales and identify reasons for non-conversion.

Submit regular performance updates to the General Manager.

Take immediate corrective measures when branch performance is below target.

F. Compliance & Discipline

Ensure employees follow company attendance and HR policies.

Ensure mandatory morning meetings and branch reporting procedures are followed.

Maintain proper discipline within the branch.

Ensure company assets, vehicles, documents, and equipment are properly maintained and protected.

Immediately report major operational, customer, financial, or disciplinary issues to Management.

Key Performance Indicators (KPIs)

Monthly vehicle retail target achievement

Booking and enquiry conversion

Lead generation and follow-up performance

Sales Executive productivity

Customer satisfaction

Pending delivery reduction

Market development and new customer acquisition

Branch revenue and profitability

Employee discipline and productivity

Overall branch operational performance

Candidate Profile

Education

Graduate preferred.

Experience

Minimum 3–5 years of experience in automobile sales, preferably in a dealership environment.

Previous experience as a Branch Manager / Sales Manager / Team Leader will be preferred.

Experience in Mahindra or another automobile dealership will be an added advantage.

Skills Required

Strong sales and negotiation skills

Team leadership and people-management skills

Good communication and customer-handling ability

Target-oriented approach

Local market knowledge

Problem-solving and decision-making ability

Strong follow-up and relationship-building skills

Working Requirements

Working Location

BH Mahindra, Vaikom

Working Days

Monday to Saturday

Target

Monthly targets as assigned by General Manager

Compensation

Salary + applicable incentives, based on experience and company structure

Note: The Branch Manager is expected to take ownership of the branch and ensure that all assigned responsibilities are completed within the timelines and standards prescribed by Management.

Pay

₹20,000.00 - ₹30,000.00 per month

Work Location

In person