Retail Sales Assistant

Job Posting

Sales Assistant cum Representative

Company

Govalay Dairy & Farm

Location

Ahmedabad / Field-based (Local territory)

Job Type

Full-time

Department

Sales & Business Development

Reports To

Founder / Sales Manager

About Govalay Dairy & Farm

At Govalay Dairy & Farm, we are dedicated to delivering farm-fresh, premium dairy products directly to our consumers and retail partners. Specializing in high-purity items—including fresh milk, farm malai paneer, and traditional A2 cow bilona ghee—our mission is to provide unadulterated, wholesome nutrition while expanding our footprint across general trade, modern retail, and direct-to-consumer networks.

Role Overview

We are looking for an energetic, results-driven Sales Assistant cum Representative to actively drive retail distribution, manage daily B2B and B2C sales operations, and build long-term relationships with dairy counters, grocery stores, supermarkets, and institutional buyers (restaurants, cafes, caterers).

This hybrid role balances field-level sales execution (onboarding retailers, taking daily orders, expanding shelf presence) with operational sales support (dispatch coordination, payment follow-ups, and customer inquiries).

Key Responsibilities1. Field Sales & Market Expansion

Identify, visit, and onboard new retail partners including standalone dairy outlets, local kirana stores, modern trade formats, and HoReCa (Hotels, Restaurants, Caterers) clients.

Pitch the unique selling points (USPs) of Govalay products—emphasizing freshness, pure milk sourcing, and zero-adulteration standards over analog alternatives.

Secure optimal shelf placement, point-of-sale display positioning, and brand visibility in partner stores.

Conduct regular market visits across assigned territories to gather retailer feedback and track competitor pricing/promotions.

Account Management & Daily Order Processing

Manage regular reorder cycles for perishable and non-perishable inventory (milk, fresh paneer, bilona ghee) to prevent stockouts while minimizing expired-return losses.

Coordinate closely with the farm and packaging/dispatch teams to ensure timely delivery schedules for morning and evening dispatch runs.

Collect and log daily orders via mobile sales apps, WhatsApp Business, or daily route sheets.

Sales Support & Collections

Monitor outstanding balances, reconcile billing discrepancies, and ensure timely payment collection from retail clients and distributors.

Handle incoming customer and retailer inquiries, sample requests, and product quality concerns promptly and professionally.

Assist in organizing weekend sampling drives, society pop-ups, or local promotional activations.

Reporting & Targets

Achieve agreed monthly and quarterly sales volume targets across key product lines.

Maintain a daily sales log

store visits made, new leads converted, orders booked, and collection status.

Qualifications & Requirements

EducationHigher Secondary (12th Pass) or Bachelor’s degree in any discipline (Commerce/BBA preferred).

Experience1–3 years of field sales experience in FMCG, fresh foods, dairy, or beverage distribution. Freshers with strong communication and initiative will be considered.

Vehicle & LicenseMust own a two-wheeler with a valid driving license for daily field visits.

LanguagesFluent in Gujarati and Hindi; basic working English is a plus.

Tech SkillsFamiliarity with smartphone applications, WhatsApp Business, Google Sheets, and basic order-entry tools.

Key Competencies

Persuasive Communication

Ability to pitch product quality clearly to both shopkeepers and retail customers.

Integrity & Punctuality

Strong work ethic, especially regarding early morning retail supply schedules.

Negotiation & Hustle

Comfort with direct cold-calling on retail stores and closing accounts independently.

Basic Numeracy

Quick calculations for trade margins, bulk discounts, and invoice totals.

Compensation & Benefits

Fixed Salary

Competitive monthly base pay (negotiable based on relevant FMCG/dairy experience).

Incentives

Performance-linked sales commissions on new account conversions and volume targets.

Growth: Direct mentorship from leadership with fast-track growth opportunities as the brand expands into new product lines and territories.

Contact

Pay

₹8,086.00 - ₹30,891.92 per month

Benefits

Commuter assistance

Flexible schedule

Work Location

In person