Video Editor & Social Content Producer

Role Overview

We are looking for a Video Editor & Social Content Producer who can help us significantly deepen our organic reach across Instagram and YouTube.

The primary skill required for this role is high-quality video editing and creative production. Social media management, publishing and analytics are important supporting capabilities, but this is not primarily a Social Media Executive role.

This is also not a conventional editing role where someone gives you a timestamp, tells you what clip to use, writes the hook and asks you to assemble the video.

We are looking for someone who can take a webinar, training session, student interaction, testimonial, event or other long-form content and independently determine

What is actually worth turning into content

Which moments have the strongest social-media potential

What the opening hook should be

What should be cut to improve retention

Where pacing drops

Whether B-roll, captions, graphics, sound or visual elements are needed

How the same idea can be repurposed differently for Instagram and YouTube

Which content deserves to be prioritised based on its potential for organic reach

The objective is not simply to produce more videos. The objective is to consistently create content that earns attention, watch time, engagement, shares and organic distribution.

Core Responsibility

Your core responsibility will be hands-on video editing and creative production.

You should be capable of taking raw footage and converting it into polished, engaging, social-first content without needing detailed editing instructions for every piece.

A significant part of your work will involve extracting content from DVA's existing ecosystem — webinars, classes, bootcamps, community sessions, student stories, events, founder content and other long-form recordings — and converting it into effective short-form and long-form social content.

This is not a trainee position. You should already be professionally competent in editing and should be capable of contributing from the beginning with limited technical training.

Key Responsibilities

Video Editing & Creative Production

Edit high-quality Instagram Reels, YouTube Shorts, YouTube videos, testimonials, promotional videos and social-first content

Work extensively with talking-head, educational, webinar and long-form footage

Create compelling opening sequences and hooks

Improve pacing by intelligently removing pauses, repetition, weak sections and unnecessary content

Use captions, typography, motion graphics, transitions, music, sound design, B-roll and visual elements where they genuinely strengthen the content

Maintain high standards for framing, composition, colour, audio quality and visual consistency

Adapt videos appropriately for different aspect ratios, durations and platform formats

Create supporting thumbnails, covers, social creatives, graphics and other visual assets

Maintain consistency with DVA's overall brand and visual standards

Creative quality is a core part of the role — not an occasional Canva responsibility.

Content Discovery From Long-Form Footage

You should not need timestamps for every Reel or Short.

You will be expected to independently review longer recordings and identify the moments that deserve to become standalone content.

For example, from a 1–2 hour session, you should be able to identify

Strong educational insights

Interesting founder perspectives

Emotional or powerful student moments

Relatable problems or misconceptions

Transformation stories

Strong questions and answers

Curiosity-driven statements

Contrarian or opinion-led content

Clips with strong share/save potential

Moments capable of generating meaningful audience discussion

You should then recommend the appropriate hook, edit structure, creative treatment and platform for those moments.

This ability to recognise strong content before editing it is one of the most important requirements for this role.

Hooks, Storytelling & Retention

A technically beautiful video that people stop watching after five seconds has failed.

You should understand how to structure content for attention and retention, including

The importance of the first 1–3 seconds

Strong opening hooks

Removing unnecessary context before the main point

Pattern interrupts

Pacing

Visual changes

Caption treatment

Curiosity and information gaps

Payoff

Story structure

Closing the video without unnecessary drag

The editing decision should always serve the content and viewer, rather than simply showcasing editing effects.

Social Media & Organic Growth Understanding

We specifically want someone who understands that editing for social media is different from simply producing an attractive video.

You should have a practical understanding of Instagram and YouTube performance, including

Audience retention

Average watch time

Completion rate

Replays

Shares

Saves

Comments and engagement

Follower growth

Hook performance

Thumbnail and title behaviour

Click-through rate where applicable

Platform-native content formats

Appropriate video duration

Posting frequency

Content trends

Recommendation and distribution behaviour

How content performance affects further organic reach

You are not expected to claim that you can "crack the algorithm."

You are expected to understand enough about how Instagram and YouTube distribute content to make better creative, editing and publishing decisions.

Content Repurposing

Strong content should not be used once and forgotten.

You should be able to think about how one idea or recording can become multiple pieces of content.

For example

One webinar segment could potentially become

Instagram Reel

YouTube Short

Longer YouTube video

Testimonial clip

Quote creative

Carousel

Thumbnail-led content

Multiple clips built around different hooks

The treatment should be appropriate for each platform rather than mechanically posting the exact same creative everywhere.

Social Media Publishing & Execution

The role will also include supporting the end-to-end