Territory Sales Manager

The Territory Sales Manager is responsible for achieving sales targets, developing the distribution network, managing distributors and sales teams, and increasing product availability and market penetration within the assigned territory. (Ernakulam to Idukki)

Key Responsibilities

Sales & Target Achievement

Achieve monthly, quarterly, and annual sales targets for the assigned territory.

Prepare and execute territory-wise sales plans.

Monitor daily sales and take corrective action when required.

Drive primary and secondary sales growth.

Ensure proper product availability and visibility in the market.

Distributor Management

Identify and appoint suitable distributors in the territory.

Develop and maintain strong relationships with distributors.

Monitor distributor stock, sales, collections, and outstanding payments.

Ensure proper stock rotation and minimize expiry and damages.

Review distributor performance regularly

Market Development

Develop new markets and expand the existing customer base.

Identify new business opportunities and potential customers.

Increase product distribution and market coverage.

Conduct regular market visits and competitor analysis.

Gather market feedback regarding pricing, products, schemes, and competitor activities.

Team Management

Manage and guide Sales Executives / Sales Officers working in the territory.

Allocate sales targets and routes to the sales team.

Monitor daily field activities and productivity.

Conduct regular team meetings and performance reviews.

Train and motivate team members to achieve targets.

Retail & Channel Management

Ensure effective coverage of distributors, wholesalers, retailers, supermarkets, and other relevant sales channels.

Improve outlet productivity and sales conversion.

Ensure proper implementation of company schemes and promotional activities.

Monitor product placement, visibility, and merchandising standards.

Sales Reporting & MIS

Submit daily, weekly, and monthly sales reports to the reporting manager.

Maintain accurate records of sales, stock, distribution, collections, and market coverage.

Analyze territory-wise sales performance.

Track target versus achievement and prepare action plans for gaps.

Collection & Outstanding Management

Monitor customer and distributor outstanding payments.

Coordinate with distributors and customers for timely collections.

Ensure sales are conducted within approved credit limits and company policies.

Escalate overdue accounts to the reporting manager.

Competitor & Market Intelligence

Monitor competitor products, prices, schemes, promotions, and distribution strategies.

Collect market intelligence and share relevant information with management.

Identify changing customer and market requirements.

Experience

3–6 years of experience in FMCG sales.

Experience in distributor management and general trade is preferred.

Experience handling a sales team and assigned territory will be an advantage.

Candidates with experience in food products, beverages, frozen foods, or other FMCG categories are preferred.

Required Skills

Strong sales and negotiation skills.

Good communication and interpersonal skills.

Distributor and channel management skills.

Team leadership and people-management abilities.

Market development and business-development skills.

Good analytical and problem-solving ability.

Basic knowledge of MS Excel and sales reporting.

Ability to work under sales targets and deadlines.

Willingness to travel extensively within the assigned territory

Pay

From ₹28,000.00 per month

Benefits

Provident Fund

Work Location

In person