Founding GTM Associate – AI SaaS

About Warmluke

Warmluke is an AI-powered ecommerce operations platform being built for Shopify brands.

Instead of merchants using multiple disconnected apps and dashboards, Warmluke brings their store operations, data, workflows and AI capabilities together in one place. Our AI agent, Luke, helps merchants understand their business, take action and create store-specific workflows and tools.

We are currently in the early stage of taking Warmluke to market and are looking for someone to work closely with the founder on GTM.

The Role

This is not a traditional marketing role.

You will help us figure out who our ideal customers are, how to reach them, what messaging resonates with them, and how to turn conversations into customers.

You will work directly with the founder across sales, growth, customer research and GTM experiments.

Your work will have a direct influence on both our product roadmap and go-to-market strategy.

What You'll Do

Identify and build lists of relevant Shopify and ecommerce brands

Reach out to prospects through LinkedIn, email and other relevant channels

Speak with founders and ecommerce teams to understand their problems

Help schedule and eventually conduct product demos

Follow up with prospects and manage the sales pipeline

Test different positioning, messaging and outreach strategies

Help experiment with paid and organic customer acquisition channels

Research competitors, ecommerce tools and emerging AI products

Build lightweight GTM automations using AI and modern tools

Track outreach, demos, conversions and customer feedback

Turn recurring customer feedback into clear insights for the product team

Explore partnerships with Shopify agencies, consultants and other ecommerce companies

What We're Looking For

We care more about ability, curiosity and execution than years of experience.

You should

Be an excellent communicator

Be comfortable speaking with founders and business owners

Have strong written English

Be comfortable with sales and outbound outreach

Be interested in AI, SaaS, startups and ecommerce

Be comfortable learning new software quickly

Understand how tools like ChatGPT and Claude can be used to work faster

Be analytical and comfortable working with spreadsheets and basic metrics

Be highly proactive — you should be able to figure things out without waiting for detailed instructions

Experience with B2B SaaS, ecommerce, Shopify, sales, growth, founder's office or an early-stage startup is a plus, but not mandatory.

Tools You'll Likely Work With

ChatGPT / Claude, LinkedIn Sales Navigator, CRM tools, lead databases, email outreach platforms, spreadsheets, analytics tools and AI/automation platforms.

You are not expected to know all of them already — you are expected to be able to learn them quickly.

Who This Role Is Best For

This role is ideal for someone who wants to learn how a software company goes from early product → first customers → repeatable growth.

You won't be joining a large marketing department with predefined processes.

You'll help create those processes.

If you enjoy experimenting, talking to customers, learning quickly and building things from zero, you'll fit well here.

Pay

₹40,000.00 - ₹50,000.00 per month

Work Location

In person