SEO / Digital Marketing Intern

Location

Coimbatore – Work from Office

Experience

Freshers Only

Employment Type

6-Month Training \& Internship → Full-Time Employment

About YS Innovations

At YS Innovations, we build innovative digital products, scalable eCommerce solutions, and powerful SaaS platforms that help businesses grow. We combine technology, creativity, and data-driven strategies to deliver measurable results for our clients and products.

We are looking for a passionate, motivated, and growth-focused Digital Marketer to join our team and help drive brand awareness, lead generation, website traffic, and customer acquisition across our IT Services and SaaS business verticals.

6-Month Training \& Internship Structure

The role is structured as a 6-month learning and performance evaluation program, designed to provide freshers with practical experience before transitioning into a full-time position.

Months 1–3: Training Period

• Intensive practical training in Digital Marketing.
• Learn and work on SEO, Google Ads, Meta Ads, Social Media Marketing, Content Marketing, Analytics, and Lead Generation.
• Work on real company websites, SaaS products, and marketing campaigns.
• Develop practical skills under the guidance of the marketing team.
• Stipend: No stipend during the first 3 months.

Months 4–6: Paid Internship

• Take greater responsibility for executing marketing activities and campaigns.
• Work on real marketing objectives, traffic generation, lead generation, and campaign optimization.
• Performance will be evaluated based on learning, execution, consistency, quality of work, and measurable contribution.
• Stipend: Up to ₹8,000 per month, based on performance.

After 6 Months: Full-Time Employment

Candidates who successfully complete the training and internship period and meet the required performance standards will be considered for full-time employment at YS Innovations.

Full-time employment will be based on overall performance, skills developed, work quality, consistency, ownership, and contribution during the 6-month program.

Key ResponsibilitiesDigital Marketing Strategy

• Plan, execute, and optimize digital marketing campaigns across multiple channels.
• Develop strategies to increase brand visibility, website traffic, and lead generation.
• Support marketing initiatives for both IT Services and SaaS products.
• Research new marketing opportunities and growth channels.
• Assist in planning and executing marketing campaigns.

Search Engine Optimization (SEO)

• Perform keyword research and competitor analysis.
• Optimize website content, landing pages, and blog articles for search engines.
• Improve organic traffic and search rankings.
• Monitor SEO performance using Google Search Console and analytics tools.
• Assist with on-page and off-page SEO activities.
• Identify content opportunities based on search trends and competitor analysis.

Performance Marketing

• Create, manage, and optimize Google Ads campaigns.
• Manage Meta Ads campaigns across Facebook and Instagram.
• Monitor campaign performance and identify optimization opportunities.
• Track leads, conversions, cost per lead, and other campaign metrics.
• Assist in improving campaign performance and lead quality.
• Learn to manage marketing campaigns using real budgets and measurable outcomes.

Content \& Social Media Marketing

• Create engaging content for social media, blogs, landing pages, email campaigns, and advertisements.
• Manage social media presence and audience engagement.
• Assist with LinkedIn, Instagram, Facebook, and other relevant social platforms.
• Support product launches, promotions, offers, and marketing campaigns.
• Research content ideas and industry trends.
• Coordinate with the design team to develop marketing creatives.

Analytics \& Reporting

• Monitor website traffic, user behavior, SEO performance, and campaign results.
• Track important marketing KPIs.
• Prepare regular marketing performance reports.
• Analyze campaign data and identify growth opportunities.
• Use data-driven insights to improve marketing effectiveness.

Team Collaboration

• Work closely with design, content, sales, and development teams.
• Coordinate campaign execution and marketing initiatives.
• Communicate progress, challenges, and results with the team.
• Contribute ideas for growth, experimentation, and optimization.
• Take ownership of assigned marketing activities.

Required Skills

• Basic understanding of Digital Marketing concepts.
• Knowledge of SEO fundamentals and keyword research.
• Familiarity with Social Media Marketing.
• Basic understanding of Google Ads and Meta Ads.
• Basic content writing and communication skills.
• Analytical mindset with attention to performance metrics.
• Willingness to work with real campaigns and measurable targets.
• Ability to learn quickly and adapt to new marketing tools and technologies.
• Strong interest in building a long-term career in Digital Marketing.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, IT, or a related field.
• Familiarity with Google Analytics, Google Search Console, Google Ads, and Meta Ads Manager.
• Experience with email marketing tools is a plus.
• Digital Marketing certifications are an added advantage.
• Previous internship or practical project experience in Digital Marketing is an advantage.

Who Should Apply?

• Freshers looking to build a career in Digital Marketing.
• Recent graduates passionate about SEO, Paid Ads, Social Media Marketing, Content Marketing, and Growth Marketing.
• Candidates who are willing to learn through practical, real-world projects.
• Self-motivated individuals who take responsibility for their work.
• Candidates interested in working with both IT Services and SaaS products.
• Candidates willing to complete the 3-month training + 3-month paid internship structure.
• Candidates looking for an opportunity to transition into a **full-time Digital Marketing role after 6 months based o