Social Media Intern

Social Media Intern

Location

Coimbatore

Department

Marketing / Digital Marketing

Employment Type

Internship

Internship Duration

3–6 Months

Reports To

Social Media Manager / Marketing Manager

About the Company

We are a leading hygiene products manufacturer in India, offering plant-based, eco-conscious solutions across personal care categories. Our products are developed in certified facilities and recognized through multiple national and state awards.

With a growing team of 55+ employees, we foster a supportive, ethical, and performance-driven work culture. We value innovation, quality, and collaboration, providing a positive work environment where individuals can learn, contribute, and grow with a purpose-led brand.

About the Internship

We are looking for a creative and enthusiastic social media intern to support our digital marketing and social media activities.

The intern will work closely with the marketing and social media teams to create engaging content, manage social media activities, monitor trends, support campaigns, and contribute to increasing brand visibility and audience engagement.

This is a hands-on opportunity for someone interested in social media management, content creation, digital marketing, branding, and consumer engagement.

Key Responsibilities 1. Social Media Management

• Assist in managing the company's social media platforms.
• Support regular posting of content across platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
• Maintain the social media content calendar.
• Schedule posts according to the approved content plan.
• Ensure posts are published on time and follow brand guidelines.
• Monitor basic engagement and audience responses.

Content Creation

• Assist in creating engaging social media content based on company products, campaigns, and brand communication.
• Develop ideas for reels, posts, stories, carousels, videos, and other social media formats.
• Support the creation of product-focused and educational content.
• Research content ideas relevant to the hygiene, personal care, wellness, sustainability, and consumer-product categories.
• Repurpose existing content into different social media formats.

Reels \& Short-Form Video

• Assist in developing ideas and scripts for Instagram Reels, YouTube Shorts, and other short-form videos.
• Support basic shooting and editing of social media videos.
• Identify trending video formats, sounds, topics, and content styles.
• Adapt relevant trends to suit the company's brand and products.
• Coordinate with the video editor/creative team for content production.

Trend \& Competitor Research

• Regularly monitor social media trends and emerging content formats.
• Research competitor social media activities and content strategies.
• Track trending topics, hashtags, formats, and audience engagement patterns.
• Identify content opportunities that are relevant to the company's target audience.
• Share useful content ideas and observations with the social media manager.

Community Engagement

• Monitor comments, messages, mentions, and audience interactions.
• Assist in responding to basic comments and queries according to company guidelines.
• Escalate customer complaints or sensitive queries to the appropriate team.
• Encourage meaningful audience engagement through appropriate responses and content.
• Maintain a professional and positive brand voice across social media platforms.

Campaign Support

• Assist in planning and executing social media campaigns.
• Support promotional campaigns, product launches, festivals, awareness campaigns, and special occasions.
• Coordinate with the design, video, marketing, influencer, and other teams for campaign execution.
• Help prepare campaign content and posting schedules.
• Track campaign activities and maintain relevant records.

Influencer \& Collaboration Support

• Assist in identifying relevant influencers and content creators.
• Research influencers based on category, audience, engagement, and content relevance.
• Maintain influencer databases and collaboration records.
• Support communication and coordination with influencers when required.
• Track content deliverables and posting status.

Social Media Analytics \& Reporting

• Monitor basic social media performance metrics.
• Track reach, impressions, engagement, views, followers, clicks, and other relevant metrics.
• Prepare weekly and monthly social media performance reports.
• Identify high-performing and low-performing content.
• Support the team in identifying areas for content improvement.

Content Calendar \& Documentation

• Maintain an updated social media content calendar.
• Track content status from idea to approval, design, publishing, and reporting.
• Maintain records of published posts, captions, creatives, videos, and campaign materials.
• Ensure required content is available before scheduled publishing dates.

Cross-Functional Coordination

• Coordinate with Marketing, Design, Video, Product Development, Sales, and other teams for content requirements.
• Collect product information required for social media content.
• Ensure product information and communication are accurate before publishing.
• Support the team during product launches and marketing activities.

Required Qualifications

• Bachelor's degree or pursuing a degree in marketing, digital marketing, mass communication, media, journalism, business administration, or a related field.
• Freshers and candidates with internship/project experience may apply.
• Strong interest in social media and digital marketing.
• Good understanding of major social media platforms.
• Good communication and writing skills.
• Basic understanding of social media trends and content formats.
• Creative thinking and willingness to experiment with new content ideas.

Preferred Skills

• Social media management
• Content creation
• Instagram and Facebook manage