Digital Marketing Head

Hiring for Digital Marketing Head profile for Noida location. Please find the job details as below

Profile

Digital Marketing Head

Experience

9+ Years

Salary

Up to ₹20 LPA

Industry

EdTech / Education

Location

Noida

Key Responsibilities

Digital Marketing Strategy

• Develop the overall digital marketing strategy in line with business, revenue, and brand objectives.
• Define annual, quarterly, and monthly digital marketing plans.
• Build an integrated digital marketing roadmap across all channels.
• Identify new digital growth opportunities, platforms, technologies, and customer segments.
• Develop channel-wise objectives, budgets, KPIs, and performance benchmarks.
• Own the complete digital marketing P\&L / budget, where applicable.
• Ensure digital initiatives contribute directly to business growth and revenue.

Performance Marketing

• Lead paid acquisition across Google, Meta, YouTube, LinkedIn, programmatic, display, discovery, and other relevant platforms.
• Develop strategies for lead generation, e-commerce sales, app acquisition, and customer acquisition.
• Manage campaign structures, audience segmentation, bidding, creatives, landing pages, and conversion optimization.
• Monitor CAC, CPL, CPA, ROAS, ROI, conversion rate, revenue, and LTV.
• Continuously optimize campaigns based on data and attribution.
• Develop retargeting and remarketing strategies.
• Scale high-performing campaigns while controlling acquisition costs.

SEO – Search Engine Optimization

• Own the complete SEO strategy across technical, on-page, off-page, and local SEO.
• Improve organic traffic, rankings, visibility, and qualified leads/revenue.
• Conduct keyword research and competitor analysis.
• Work with content and technology teams on technical SEO, website architecture, page speed, schema, internal linking, and Core Web Vitals.
• Develop link-building and authority-building strategies.
• Monitor Google Search Console, GA4, rankings, traffic, and conversions.
• Develop strategies for AI search / generative search visibility as the search ecosystem evolves.

SEM / Search Marketing

• Develop and manage paid search campaigns across Google and other relevant search platforms.
• Own keyword strategy, ad copies, bidding, audience targeting, extensions, and landing-page optimization.
• Optimize search campaigns for qualified leads, conversions, revenue, and ROAS.
• Conduct regular search-term, competitor, and campaign analysis.

Social Media Marketing

• Develop the organization's social media strategy across relevant platforms.
• Manage Instagram, Facebook, LinkedIn, YouTube, X, and other relevant platforms.
• Define content pillars, communication strategy, campaign calendars, and engagement plans.
• Build brand awareness, community engagement, and audience growth.
• Track reach, engagement, followers, traffic, leads, and conversions.
• Coordinate with creative, content, PR, and influencer teams.

Content Marketing

• Develop an integrated content marketing strategy.
• Oversee blogs, articles, videos, reels, infographics, guides, case studies, webinars, podcasts, and other formats.
• Build content calendars aligned with SEO, brand, and performance objectives.
• Ensure content is optimized for search engines, social platforms, and conversion.
• Work closely with internal and external content teams.
• Use data and audience insights to improve content performance.

Influencer \& Creator Marketing

• Develop influencer and creator marketing strategies.
• Identify relevant macro, micro, and nano influencers.
• Manage influencer campaigns from selection and negotiation to execution and reporting.
• Track reach, engagement, traffic, leads, conversions, and campaign ROI.
• Build long-term creator partnerships where relevant.
• Ensure influencer communication remains aligned with brand guidelines.

CRM \& Customer Lifecycle Marketing

• Own digital customer lifecycle and retention strategy.
• Develop customer segmentation and personalized communication journeys.
• Build acquisition-to-retention funnels.
• Develop strategies for onboarding, engagement, repeat purchases, cross-sell, upsell, and win-back.
• Work with CRM teams on customer data, segmentation, personalization, and lifecycle campaigns.
• Track retention, repeat rate, LTV, churn, and customer engagement.

Email Marketing

• Develop email marketing strategy across acquisition, engagement, transactional, promotional, and retention campaigns.
• Manage email calendars, segmentation, personalization, automation, and A/B testing.
• Improve open rate, click-through rate, conversion, and revenue contribution.
• Ensure database hygiene and compliance with applicable communication requirements.

WhatsApp \& Conversational Marketing

• Develop WhatsApp and conversational marketing initiatives where relevant.
• Build campaigns for lead nurturing, customer engagement, reminders, offers, transactions, and retention.
• Integrate WhatsApp journeys with CRM and marketing automation platforms.
• Track delivery, engagement, conversion, and revenue contribution.

Marketing Automation

• Build automated customer journeys across acquisition, nurturing, conversion, and retention.
• Work with platforms such as HubSpot, Salesforce, Zoho, MoEngage, WebEngage, CleverTap, or equivalent tools.
• Develop lead-scoring and nurturing mechanisms.
• Automate campaign triggers and personalized communication.
• Continuously optimize journeys based on customer behavior and performance data.

Website \& Conversion Rate Optimization

• Own digital website performance from a marketing perspective.
• Improve website traffic, user experience, engagement, and conversion.
• Develop and optimize landing pages for campaigns.
• Conduct A/B testing and CRO initiatives.
• Monitor bounce rate, engagement, funnel drop-offs, conversion rates, and revenue.
• Collaborate with UI/UX, product, and technol