Senior Manager – Private Label (PL) Sales

Sales Strategy & Revenue Growth

Develop and execute sales plans for the Private Label portfolio in line with annual

business targets.

Drive achievement of assigned sales, revenue and profitability targets for PL

products.

Analyse sales trends, category performance, product mix and store-level

performance to identify growth opportunities.

Develop plans to increase PL contribution to overall retail sales.

Monitor sales performance through regular MIS, dashboards and business reviews.

Identify underperforming categories/SKUs and implement corrective action plans.

Private Label Portfolio & Market Penetration

Drive sales growth across key PL categories including Wellness, Personal Care, OTC and Ethical Medicines.

Increase PL product penetration across retail stores and improve the percentage of customer bills containing PL products.

Develop and implement shelf-substitution strategies to encourage movement from low-margin third-party products to suitable PL alternatives.

Identify category gaps and opportunities for expansion of the PL portfolio.

Track product-wise, category-wise and store-wise sales velocity and recommend appropriate actions.

Store Execution & Trade Activation

Work closely with Retail Operations to ensure effective implementation of PL sales initiatives across stores.

Drive in-store promotions, product visibility, cross-merchandising and tactical sales campaigns.

Ensure appropriate shelf visibility, planogram adherence and effective POSM placement.

Develop store-level activation plans to improve PL product visibility and consumer offtake.

Monitor execution of promotional activities and evaluate their impact on sales.

Frontline Team Engagement & Product Knowledge

Coordinate with Retail Operations to strengthen product knowledge and activeselling capabilities of pharmacists, store managers and frontline employees.

Develop and support PL product training initiatives.

Monitor the impact of training and product awareness initiatives on store-level PL sales.

Encourage frontline teams to recommend relevant PL alternatives to customers.

New Product Development & Product Lifecycle

Work with NPD, Sourcing, Marketing and other stakeholders to identify potential new

PL products based on market demand and sales trends.

Provide sales and market inputs for new product development.

Support successful launch and distribution of new PL SKUs across the retail network.

Track new product performance during the initial launch period and recommend corrective actions where required.

Monitor product lifecycle, sales velocity and SKU performance.

Marketing & Brand Activation

Coordinate with the Brand Marketing team for the development and execution of the annual PL marketing calendar.

Support BTL activities, digital campaigns, localized promotions and loyalty initiatives.

Recommend promotional strategies based on category and store-level sales data.

Monitor Marketing ROI and sales impact of PL promotional campaigns.

Vendor, Supply Chain & Inventory Coordination

Coordinate with Sourcing and Supply Chain teams to ensure adequate availability of high-performing PL SKUs.

Support vendor evaluation and commercial negotiations where required.

Monitor stock availability and highlight potential stock-out situations.

Track inventory levels, slow-moving and non-moving PL products.

Work with relevant stakeholders to develop liquidation/mitigation plans for nearexpiry and slow-moving inventory.

Ensure optimum stock availability across warehouses and retail stores.

Business Analytics & MIS

Prepare and review regular PL sales MIS covering revenue, growth, category contribution, SKU performance and store-wise performance.

Analyse sales data to identify trends, gaps and business opportunities.

Develop actionable insights for management review.

Track key performance indicators and ensure timely corrective actions.

Present business performance and growth plans to senior management.

Cross-functional Coordination

Work closely with Retail Operations, NPD, Sourcing, Marketing, Supply Chain,

Finance and Field Sales teams to ensure seamless execution of PL business plans.

Coordinate with multiple stakeholders to resolve operational and commercial issues affecting PL sales.

Drive alignment between product availability, pricing, promotions and storeleve execution.

Governance & Compliance

Ensure that PL sales activities are aligned with applicable company policies and regulatory requirements.

Coordinate with relevant teams to ensure appropriate product documentation, packaging, labelling and regulatory compliance.

Support quality and compliance initiatives for PL products.

Ensure adherence to approved pricing, promotional and sales processes.

Pay

₹1,000,000.00 - ₹1,275,000.00 per year

Benefits

Cell phone reimbursement

Health insurance

Leave encashment

Life insurance

Paid sick time

Paid time off

Provident Fund

Work Location

In person