Business Development Executive (BDE)

APNA SCREEN NETWORK (Freshers with good communication are mostly welcome)

Job Description – Business Development Executive & (Sr. BDE)

Department

Sales & Business Development

Position

Senior Business Development Executive

Employment Type

Full-Time

Experience Required

0.6-5 years in Business Development / Sales / Merchant Acquisition

Reporting To

Business Development Manager / Sales Manager

Working Days

Monday to Saturday

Working Hours

10:00 AM – 6:00 PM

Sunday

Weekly Off

Location

Assigned City / Territory

About APNA SCREEN NETWORK

APNA SCREEN NETWORK is a hyperlocal indoor advertising network that partners with businesses such as cafés,

restaurants, salons, clinics, gyms, retail stores, offices, coaching centres, and other commercial establishments.

The company installs Static LED Advertising Panels at approved merchant locations and manages advertising

opportunities through its network.

Company Details

Role Overview

The Senior Business Development Executive will be responsible for driving merchant acquisition, generating and

converting leads, building strong business relationships, achieving onboarding targets, and supporting the

company’s business development growth.

The ideal candidate should have prior experience in sales, business development, B2B sales, merchant acquisition,

field sales, or client relationship management, along with strong communication, negotiation, and closing skills.

Key Responsibilities

• Independently generate leads through market research, cold calling, networking, references, and business visits.
• Identify and approach potential merchants and business owners.
• Present and explain APNA SCREEN NETWORK’s Static LED Panel Advertising Program.
• Build and maintain strong relationships with prospective and existing merchants.
• Conduct client meetings, product presentations, and follow-ups.
• Handle objections and negotiate professionally to close deals.

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• Convert qualified prospects into successful merchant onboardings.
• Ensure proper documentation, agreements, and merchant verification.
• Coordinate with installation and operations teams for smooth onboarding.
• Maintain accurate lead, follow-up, payment, and onboarding records in CRM.
• Achieve assigned monthly sales and merchant onboarding targets.
• Provide regular performance reports to the reporting manager.
• Support junior team members with sales guidance and market-level inputs when required.
• Identify new business opportunities and contribute to territory growth.
• Ensure all client communication follows company-approved terms and policies.

Lead Generation Requirement

The candidate must be capable of generating leads independently.

Company-provided leads will not be guaranteed. The Sr. BDE is expected to source leads through

• Cold calling
• Market research
• Business visits
• References and referrals
• Networking
• Local business contacts
• Online research
• Existing professional network
• Other approved lead-generation methods

Salary & Incentives

• Monthly Gross Salary: ₹30,000 – ₹40,000
• Salary will be decided based on relevant experience, skills, interview performance, and previous sales

achievements.

• Travel Allowance: ₹2,000 per month, provided separately as per company policy.
• Merchant Onboarding Incentive: ₹500 per successfully verified and approved merchant onboarding.
• Incentives will be applicable only after successful completion and verification of merchant onboarding as per

company policy.

Eligibility & Skills Required

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• Minimum 1–3 years of relevant experience in Business Development, Sales, B2B Sales, Merchant Acquisition,

Field Sales, or Client Relationship Management.

• Graduate preferred.
• Strong communication and interpersonal skills.
• Proven ability to generate and convert leads independently.
• Strong negotiation, persuasion, and closing abilities.
• Experience in achieving sales targets.
• Good knowledge of local markets and business networks.
• Comfortable with client meetings and business visits.
• Proficiency in WhatsApp, CRM, Google Sheets, and basic reporting tools.
• Self-motivated, target-oriented, and result-driven.
• Professional attitude with strong follow-up skills.

Performance KPIs

• Independent lead generation.
• Number of qualified prospects contacted.
• Client meetings and follow-ups.
• Merchant onboarding conversions.
• Monthly revenue and onboarding target achievement.
• Lead-to-conversion ratio.
• CRM and reporting compliance.
• Client relationship management.
• Professional conduct and timely reporting.

Product Details

APNA SCREEN NETWORK provides a Static LED Panel with UV Sheet Printing for approved merchant locations.

• Panel Type: Static LED Panel with UV Sheet Printing
• Panel Size: B1 – 2 feet Width × 4 feet Length
• Product Value: ₹9,999 + GST
• Installation Location: Billing counter, entrance, waiting area, or another high-visibility location.
• Installation and panel quality are managed by the company.

Employees must communicate only company-approved product details and commercial terms.

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Merchant Payment Terms

• Total Product Value: ₹9,999 + GST.
• 50% payment at the time of merchant profile/dashboard creation.
• Remaining 50% payment after panel installation.
• Payment must be collected only through company-approved payment modes.
• No unauthorized charges, discounts, or commitments may be made.

Employment Commitment / Bond

• A 3-month employment commitment/bond will apply.
• The employee is expected to complete the agreed commitment period.
• If the employee leaves before completing the commitment period without complying with the applicable

employment terms, the company’s applicable penalty, compensation, or settlement conditions will apply as

mentioned in the employment agreement.

Notice Period Policy

• Serving the applicable notice period is mandatory.
• Employees must provide proper notice before resignation as per the employment agreement and company policy.
• Failure to serve the mandatory notice period may affect elig