Manager – B2B Marketing & Lead Generation | Kleenclad International Pvt Ltd | Mumbai / Bengaluru

Business Development Specialist

Job Responsibilities

Work with sales team to develop standard lead research templates and HubSpot Playbooks per business persona/campaign

Perform company / contact research as per ICP.

Develop strategy, cadence and day-to-day execution of email templates/sequences for lead gen drip campaigns.

Conduct outreach through LinkedIn and cold calls to qualify inbound leads generated and outbound outreach to maintain a dynamic lead pipeline.

Craft compliant messaging adhering to the CAN SPAM Act.

Ensure CRM automations in HubSpot are functioning properly.

Report progress in Hubspot CRM, overseeing lead intake and transitioning to the sales team and subject matter experts (SMEs).

Act as the lead generation and prospecting subject matter expert (SME) for the sales team, facilitating monthly Lead Gen Community of Practice (CoP) calls to share and implement best practices.

Providing coverage of up to 50% during USA business hours (Shift Timings: 3 to 11 PM IST)

Skills

Strong time management abilities

Strong market research and analytical skills

Intellectual curiosity

Confidence in rapidly learning and translating insights into compelling messaging

Capacity to independently create detailed plans from overarching objectives

Effective prioritization skills

Previous experience in generating business for a marketing agency, association management, conferences, or print/ industry

Goals

Achieve a lead success conversion rate of 20% or higher annually for CJK brands.

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5 to 8 years of experience in sales, lead generation, or B2B email marketing.

English language proficiency, experience working with CRMs (Hubspot), LinkedIn Sales Navigator and Lead Intelligence tools

Bachelor's degree in business, sales, or marketing(Pref)