Trainer / Performance Coach- B2B Channel

Job Summary

The Trainer / Performance Coach will be responsible for driving performance excellence across Apple promoters, new staff, BDMs, and dealer partners. The role focuses on product knowledge, sales pitch training, professional conduct, store execution, dealer capability building, and customer engagement events to improve sell-out and overall business growth.

Key Responsibilities Training \& Performance Coaching

• Train and coach Apple promoters, new joinees, and BDMs on Apple product knowledge and selling skills
• Conduct induction and refresher training programs
• Provide individual and team-level performance coaching
• Identify performance gaps and implement structured improvement plans

Dealer \& Sales Pitch Training

• Train dealers and dealer sales staff on Apple product positioning and sales pitch
• Support BDMs in delivering effective dealer presentations
• Align dealer teams with company sales strategy and expectations
• Improve dealer confidence in handling premium customers

Store Execution \& Brand Standards

• Ensure proper store discipline, grooming, and professional behavior
• Guide teams on product visibility, demo readiness, planogram, and branding
• Coach on customer handling, needs discovery, and closing techniques

Customer Engagement \& Store Events

• Plan and execute in-store customer events, demo days, and product experience sessions
• Train store teams to engage walk-in customers during events
• Support dealers during launches and promotional activities
• Ensure proper execution and customer experience during events

Performance Monitoring \& Team Drive

• Track performance of promoters, field staff, and dealer teams
• Conduct regular feedback and review sessions
• Work closely with sales leadership to drive productivity and discipline
• Act as a performance enabler between dealers, field teams, and management

Skills \& Competencies

• Strong training, coaching, and presentation skills
• Excellent communication with internal teams and dealer partners
• Deep understanding of Apple products and premium retail selling
• Ability to influence performance across multiple stakeholders
• Willingness to travel extensively

Qualification \& Experience

• Graduate / MBA preferred
• 5–10 years of experience in retail sales, training, or dealer handling
• Experience in Apple / premium electronics business is a strong advantage

About Company

For 30 years now, Aldous Glare Tech \& Energy have stood the test of time and established ourselves as a brand synonymous with trust and quality. Technology and its advancements are ubiquitous and we function with the prime goal of increasing accessibility, awareness of the latest tech gadgets and appliances. We creates opportunities for its channel partners through aggressive market development and continuous improvements through agility.

Alps Distribution is the only authorized distributor of Apple products in Kerala and Tamil Nadu, headquartered in Cochin with branches in Trivandrum, Thrissur, Calicut, Chennai, Coimbatore, Madurai, and Trichy. Alps Distribution holds the number one position for Apple products distribution in India. Aldous Glare Tech \& Energy (AGTE) is a subsidiary of Alps. Aldous Glare is India’s leading distributor for smartphones (Vivo), TCL - Android TVs, Google TVs, smart ACs, and smart washing machines, Solar Product (All Kerala) .

Company Website

www.aldousglare.com \& www.alpsd.com

Job Types

Full-time, Permanent, Fresher

Pay

₹40,000.00 - ₹50,000.00 per month

Benefits

• Cell phone reimbursement
• Flexible schedule
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Provident Fund
• Work from home

Education

• Bachelor's (Preferred)

Work Location

In person