product development and Market Research

Job description

Product Development \& Market Research Executive

Location

Coimbatore

Department

Product Development / R\&D / Marketing

Employment Type

Full-time

Experience

1+ Years

Reports To

Product Development Manager / Head of Product Development

About the Company

We are a leading hygiene products manufacturer in India, offering plant-based, eco-conscious solutions across personal care categories. Our products are developed in certified facilities and recognized through multiple national and state awards.

With a growing team of 55+ employees, we foster a supportive, ethical, and performance-driven work culture. We value innovation, quality, and collaboration, providing a positive work environment where individuals can learn, contribute, and grow with a purpose-led brand.

About the Role

We are looking for a Product Development \& Market Research Executive with 1+ years of experience to support new product development, market research, competitor analysis, customer insights, product improvement, and commercialization activities.

The role involves identifying market opportunities, studying consumer needs and industry trends, coordinating with R\&D and other teams, and supporting the development of products that align with customer expectations and business objectives.

Key Responsibilities 1. Product Development

• Support the development of new products based on market demand, customer requirements, and business opportunities.
• Assist in identifying new product ideas, product concepts, features, formats, and applications.
• Coordinate with R\&D, Production, Quality, Purchase, Packaging, and Marketing teams during product development.
• Support product trials, sample development, testing, evaluation, and improvement activities.
• Maintain proper documentation of product concepts, trials, specifications, and development status.
• Track product development activities from initial concept through commercialization.
• Support improvements to existing products based on customer feedback and market requirements.

Market Research

• Conduct primary and secondary market research to identify market opportunities and emerging trends.
• Research customer preferences, buying behavior, product expectations, and changing market needs.
• Study market size, product categories, pricing, positioning, and customer segments.
• Collect information through customer interactions, retailer feedback, online research, surveys, and competitor analysis.
• Prepare market research reports and present key findings to management.
• Identify potential gaps in the market that can be addressed through new or improved products.

Competitor Analysis

• Monitor competitor products, launches, pricing, packaging, product features, claims, and positioning.
• Conduct regular competitor benchmarking across relevant personal care and hygiene categories.
• Compare product features, pricing, pack sizes, ingredients/materials, positioning, and customer reviews.
• Track competitor marketing and promotional activities.
• Prepare competitor analysis reports and communicate relevant findings to the product development and management teams.

Customer \& Consumer Insights

• Gather customer and consumer feedback on existing and proposed products.
• Identify customer pain points, product expectations, preferences, and unmet needs.
• Analyze customer reviews, complaints, feedback, and market responses.
• Convert relevant customer insights into product improvement or new product opportunities.
• Coordinate with Sales, Customer Service, Marketing, and other teams to collect market feedback.

New Product Opportunity Identification

• Identify emerging categories, market trends, consumer needs, and potential product opportunities.
• Research new product formats, materials, ingredients, technologies, packaging concepts, and applications relevant to the business.
• Evaluate potential product opportunities based on market demand, competition, pricing, feasibility, and business potential.
• Prepare initial product opportunity reports for management review.
• Support feasibility studies and preliminary product evaluations.

Product Testing \& Evaluation

• Coordinate product samples and trials with relevant internal teams.
• Maintain records of sample evaluations, trial results, customer feedback, and product modifications.
• Support product comparison and benchmarking activities.
• Coordinate with quality and R\&D teams for required testing and evaluation.
• Track product improvement actions and ensure timely follow-up.

Product Documentation

• Maintain product development trackers and project documentation.
• Prepare product comparison sheets, market research reports, competitor analysis, and product evaluation reports.
• Maintain product specifications, sample details, trial records, and development timelines.
• Ensure development-related information is updated accurately and systematically.
• Support preparation of product presentations and internal review documents.

Packaging \& Product Presentation

• Support development and evaluation of product packaging concepts.
• Research competitor packaging, pack sizes, design trends, usability, and customer preferences.
• Coordinate with Design, Marketing, and Production teams for packaging development.
• Support evaluation of packaging functionality, appearance, and suitability for the target market.
• Ensure product and packaging information is aligned with approved requirements.

Product Launch Support

• Support planning and execution of new product launches.
• Coordinate with Marketing, Sales, Production, Quality, and other teams for launch readiness.
• Support preparation of product information, product presentations, sales inputs, and launch materials.
• Track initial market response after product launch.
• Collect feedback and recommend improvements based on market performance.

Data Analysis \& Reporting

• Analyze marke