Social Media Marketing Executive

Glow Lab Aesthetics by Soni · Delhi

Pay₹20,000–50,000a month, as listed

WhereDelhi

TypeFull time

Posted26 Sep11 days ago, via Apna

Kaam checked

No fee, deposit or pay-to-apply signs

Day work

No vehicle or licence needed

About this job

Meta & Digital Advertising Plan, launch and manage Facebook & Instagram (Meta) Ads. Develop campaigns focused on lead generation, consultations and client acquisition. Create different ad sets, audiences and creatives and continuously A/B test them. Manage campaign budgets and optimise Cost Per Lead (CPL) and conversion rates. Set up and manage retargeting campaigns. Explore and manage Google Ads and other relevant advertising platforms. 2. Lead Generation & Client Acquisition Generate a consistent flow of high-quality leads for the clinic. Work on strategies to convert leads into appointments and consultations. Analyse where leads are dropping off and suggest improvements. Coordinate with the clinic's sales/front-desk team to improve lead conversion. Track leads → appointments → consultations → paying clients. 3. Social Media Management Manage Instagram, Facebook and other relevant social media platforms. Develop a monthly content strategy. Identify trending content, Reels concepts and topics relevant to our audience. Plan and coordinate posts, Reels, Stories and promotional campaigns. Maintain a premium and professional brand image. 4. Content & Creative Develop creative concepts for advertisements and social media. Work with the team to create Reels, videos, graphics and promotional creatives. Basic video editing skills are required. Understand what type of content attracts attention and generates enquiries. Continuously test new hooks, offers, creatives and messaging. 5. Analytics & Reporting Monitor campaign performance on a regular basis. Prepare reports covering: Leads generated Cost per lead Appointments booked Consultation conversion Client acquisition cost Revenue generated from campaigns Use data to make decisions and improve campaign performance.

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