sales officer

Sales Officer – Job Description

Company

Khushi Agro Private Limited

Department

Sales

Reporting To

Area Sales Manager (ASM)

Location

Pune / Mumbai (as per the advertised role)

Job Summary

The Sales Officer is responsible for driving sales growth in the assigned territory by managing distributors, expanding retail coverage, achieving sales targets, and ensuring product availability and visibility in the market. LinkedIn

Key Responsibilities

Achieve monthly, quarterly, and annual sales targets.

Generate primary and secondary sales through distributors.

Appoint, develop, and manage distributors.

Visit retailers according to the beat plan and expand market coverage.

Increase numeric and weighted distribution.

Open new retail outlets and strengthen relationships with existing customers.

Ensure product availability, merchandising, and planogram compliance.

Execute trade promotions and new product launches.

Monitor distributor inventory and stock levels.

Track competitor activities, pricing, and market trends.

Ensure timely payment collection and control outstanding dues.

Prepare daily, weekly, and monthly sales reports.

Coordinate with marketing, supply chain, and finance teams.

Build long-term relationships with distributors, retailers, and key customers. LinkedIn

Required Qualifications

Graduate in any discipline (MBA preferred but not mandatory).

2–5 years of FMCG sales experience.

Experience in General Trade (GT) or Modern Trade (MT) is preferred.

Strong communication, negotiation, and interpersonal skills.

Good knowledge of MS Excel and sales reporting.

Valid two-wheeler driving licence and willingness to travel extensively. LinkedIn

Key Skills

Territory Management

Distributor Management

Retail Sales

Business Development

Merchandising

Sales Forecasting

Relationship Management

Market Intelligence

Negotiation & Communication

Problem Solving LinkedIn

Key Performance Indicators (KPIs)

Sales target achievement

Sales growth (primary & secondary)

New outlet additions

Market coverage

Product availability

Distribution expansion

Merchandising compliance

Collection efficiency

Distributor performance

Market share growth LinkedIn

Apply for HR Shiha - 9111666582

mail id - hr@dawnlee.in

Pay

₹25,000.00 - ₹55,000.00 per month

Work Location

In person