Area Sales Manager (ASM)

Key Responsibilities

Identify, appoint, and develop distributors in all assigned towns across Tamilnadu to ensure comprehensive market coverage.

Ensure distributor capability building, infrastructure, and alignment with Sri Dairy’s business goals.

Conduct regular field visits in distributor / customer location

Monitor market trends, competitor activity, and consumer preferences to identify growth opportunities.

Manage Modern Trade accounts as required—ensuring listing, visibility, promotion, and sales growth in key retail chains.

Collaborate with the Key Account Management team for smooth execution in modern trade outlets.

Ensure effective implementation of trade schemes, merchandising, and promotional activities at the point of sale.

Maintain healthy stock levels, minimize out-of-stock situations, and manage credit & collection norms.

Prepare and submit timely sales reports, market intelligence, and business reviews to the management.

Use CRM and sales data to track performance, distributor ROI, and team productivity.

Experience & Qualifications

Education

Bachelor’s degree in Business Administration, Marketing, or related field.

5-8 years of FMCG sales experience, preferably in packaged foods, sweets, snacks categories.

Proven experience in distributor development & management across Karnataka markets.

Hands-on experience in handling Modern Trade accounts is desirable.

Prior experience in leading a field sales team is mandatory.

Strong leadership, communication, and negotiation skills.

Proficiency in Kannada, English; Hindi is a plus.

Work location is Chennai City.

Analytical mindset with proficiency in MS Office and CRM tools.

Personal Attributes

Result-oriented, self-driven, ability to travel extensively within the region, and strong problem-solving skills.

Pay

₹30,000.00 - ₹50,000.00 per month

Work Location

In person