Strategic Content Writer

Position Overview

We are seeking a Strategic Content Writer with a strong background in crafting impactful narratives that align with organizational goals. The ideal candidate will combine creativity with analytical thinking to produce content that strengthens brand positioning, drives engagement, and supports growth. Experience in the EdTech sector is highly preferred.

Key Responsibilities

Content Strategy

Develop and implement content strategies tailored to business objectives and audience needs.

Plan and maintain editorial calendars across digital platforms.

Align messaging with brand voice and organizational vision.

Content Creation

Write clear, persuasive, and engaging content for websites, blogs, social media, campaigns, and corporate communications.

Produce thought‑leadership articles, whitepapers, and case studies to establish authority in the EdTech space.

Ensure consistency in tone, style, and messaging across all channels.

Research & Insights

Conduct market and competitor research to inform content direction.

Leverage analytics to measure performance and optimize strategies.

Stay updated on industry trends, especially within EdTech and digital learning.

Collaboration

Partner with marketing, design, and product teams to deliver integrated campaigns.

Provide editorial guidance to ensure brand voice consistency.

Present content strategies and reports to stakeholders.

Qualifications

Bachelor’s/Master’s degree in Communications, Journalism, Marketing, or related field.

2-4 years of professional content writing experience.

Proven track record in EdTech, SaaS, or education services preferred.

Strong portfolio showcasing strategic content creation and measurable impact.

Excellent command of English; bilingual proficiency is an advantage.

Familiarity with SEO, digital marketing, and analytics tools.

Skills & Competencies

Strategic thinking with storytelling ability.

Strong research and analytical skills.

Excellent writing, editing, and proofreading skills.

Ability to manage multiple projects under tight deadlines.

Collaborative mindset with leadership potential.

Employment Type

Full-time

Location

Infopark, Kochi

Pay

₹16,000.00 - ₹25,000.00 per month

Work Location

In person