Social Media Manager

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development, and allows our associates to be their authentic selves.Come join the largest baking company in the world and our family of 20,000 associates nationwide!Top Reasons to Work at Bimbo Bakeries USA

Salary Range: $78,600 - $ 102,200Annual Bonus EligibilityComprehensive Benefits PackagePaid Time Off401k & Company MatchThis role can be remote.Position Summary

The Manager, Social Media is responsible for end-to-end oversight, governance, and execution of social media activities across all brands. This role ensures all content, responses, and engagements are legally compliant, brand-appropriate, and aligned with corporate standards. This position serves as the central authority for social media review, scheduling, posting governance, and response management, while proactively mitigating risk, managing viral events, and ensuring the front-line Consumer Relations team is fully aligned on messaging, promotions, and approved responses.Key Responsibilities

Social Media Governance & Oversight

Own end-to-end governance of social media activity across all brands (e.g., Bimbo Bakeries USA, Barcel USA, Bimbo Canada, Bimbo UK, Popcornopolis, St. Pierre)

Ensure consistency in brand voice, tone, and messaging across all platforms (Instagram, TikTok, Facebook, etc.)

Establish and enforce standard operating procedures for social media engagement, posting, and response management

Maintain control and visibility over all published and scheduled content

Legal & Regulatory Review

Oversee legal, regulatory, and compliance review of all social media content and responses prior to posting

Ensure adherence to

o Advertising and promotional regulations

o Brand guidelines

o Allergen, health, and product claim requirements

Serve as the liaison between Legal, Marketing, and Consumer Relations for content approvals

Develop clear posting guidelines for agencies and internal teams to ensure compliance (e.g., influencer/event posting rules)

Content Review, Scheduling & Posting

Review and approve all social media content prior to publication

Manage content calendars, scheduling, and posting cadence across brands

Ensure alignment with

o Active campaigns and promotions

o Seasonal initiatives

o Product launches and marketing activations

Coordinate with agencies to ensure timely execution and accuracy of content

Maintain centralized oversight of posting responsibilities to ensure accountability

Social Listening, Monitoring & Engagement

Oversee real-time monitoring of social media platforms for

o Brand mentions

o Consumer inquiries and complaints

o Emerging trends and viral content

Ensure timely, accurate, and brand-appropriate responses to consumer interactions

Classify sentiment and identify risk levels (low, medium, high) to determine appropriate action

Escalate high-risk or sensitive issues (e.g., food safety, allergens, reputational risk) appropriately

Front-Line Team Enablement & Communication

Ensure the Consumer Relations team is fully informed of

o Approved messaging and statements

o Active promotions and campaigns

o Viral trends and required response language

Develop and distribute response templates, FAQs, and guidance documents

Provide real-time updates when messaging changes or new risks emerge

Partner with training teams to ensure consistent execution by front-line associates

Escalation Management & Risk Mitigation

Triage, assess, and escalate high-risk social media interactions

Coordinate with cross-functional teams (Legal, Quality, Safety, Marketing) on sensitive issues

Ensure all escalations are handled with urgency and properly documented Establish escalation protocols and ensure adherence across all teams

Cross-Functional Collaboration

Serve as the central hub connecting

o Marketing and Brand teams

o Legal and Regulatory

o Consumer Relations

External agencies (Ensure alignment across all stakeholders on messaging, timing, and response strategy

Support campaign launches, influencer events, and brand activations

Leadership Competencies

Situational Adaptability – Adapts approach and attitude in real time, according to the changing demands of different solutions.

Drives Engagement - Creates a climate where people are motivated to do their est to help the organization achieve its objectives.

Ensures Accountability – Holds self and others accountable to meet commitments.

Manages Complexity – Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Education and Work History

Bachelor’s degree or equivalent experience

Experience in Social Media Management or Consumer Relations

Strong knowledge of social media platforms and engagement strategies

Experience working with legal/compliance review processes

Proven ability to manage high-volume, fast-paced environments

Strong written communication and brand voice management skills

Experience working with agencies and cross-functional teams

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientat