SEO & Digital Marketing

Experience

2+ yrs

Location

Vadodara

Compensation

based on experience \& skills

Education

Bachelor’s or master’s degree in marketing or a related field , BCA in Computers or Any Bachelor Degree

• Roles \& Responsibility
• Creating and maintaining client relationships.
• Self-motivated yet customer-focused.
• Proficient in marketing research and statistical analysis.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Proven working experience in digital marketing, particularly within the industry.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Job description
• On page Optimization on Web page.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Evaluates emerging technologies.
• Creation of digital content.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Will be the one responsible for the setting up campaigns, optimizing and reporting.
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
• Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
• Developing and managing the editorial calendar to ensure deadlines are met.
• Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
• Ensuring consistency of brand voice, style and tone across all content.
• Finding your brands target audience online.
• Engaging with the audience and building a tight-knit community.
• Competitive analysis.
• Analytics: track month-to-month changes in social media statistics, find causes for rises/plummets and change strategy accordingly.
• You are a creative marketing professional, preferably with a strong content creation and writing background.
• You have good knowledge of Campaign Management Tools, Content Management Tools and Web Analytics Tools.
• Not just broadcasting, but engaging with the online community.
• Proficient with social media analytics and reporting.
• Reporting progress/engagement periodically.

Kindly email resumes at career@sterlingsoftwares.com with JOB CODE in Subject Line.