Brand and Marketing Strategist

Brand Strategist – Café

Location

Kolkata

Employment Type

Full-Time / Project-Based

About the Role

We are looking for a Brand Strategist to help build and establish our new café brand from the ground up.

The role will be responsible for understanding what works, what doesn’t, why customers choose us, and how we can build a differentiated and scalable café brand.

Key Responsibilities

Conduct market, competitor and customer research to identify opportunities and gaps.

Analyse the local market to understand products, pricing, ambience, customer segments and concepts that are working.

Identify what is working and not working across menu, pricing, positioning, customer experience, branding and marketing.

Develop the café’s brand identity, positioning, personality, USP and overall brand proposition.

Define the target audience and customer personas.

Develop the brand’s visual and communication direction in collaboration with designers.

Create a 360° marketing strategy covering digital, social media, influencer marketing, events, partnerships, offline marketing and local activations.

Develop strategies for customer acquisition, retention, repeat visits and community building.

Work closely with the F&B and operations teams to ensure the product and customer experience match the brand promise.

Track campaign and business performance and recommend data-driven changes.

Continuously test new concepts, products, campaigns and customer experiences and determine what should be scaled, changed or discontinued.

Build a clear brand roadmap for future growth and expansion.

Ideal Candidate

2–5 years of experience in Brand Strategy, Marketing, F&B, Hospitality, QSR or Consumer Brands.

Strong understanding of consumer behaviour and brand building.

Experience in developing or repositioning a brand from the ground up is preferred.

Strong analytical and problem-solving skills.

Ability to combine creative thinking with commercial/business thinking.

Strong understanding of digital marketing, social media, influencers and local marketing.

Excellent communication and presentation skills.

F&B/café experience will be a strong advantage.

Key Outcome

The person should help us answer three questions continuously

What should we do?

What should we stop doing?

What will make customers choose us, come back, and recommend us?

To Apply

Please share your CV along with a portfolio/case studies of brands or campaigns you have worked on.

Pay

₹20,000.00 - ₹30,000.00 per month

Work Location

In person