Area Sales Manager - Medical Equipment

Job Profile - Sr. Area Sales Manager – NAGPUR

Experience

4+ years

Budget

₹7–9 LPA

Education

B.Sc. / B.Tech

Industry/Product Experience

Biomedical / High-Value Capital Equipment

Mandatory Experience

Government tenders and institutional sales

Base Location

Varanasi

Territory

The candidate will be required to cover the complete UP region

Key Responsibilities

Drive sales and business development for medical simulation products across the assigned territory in Uttar Pradesh.

Develop and manage relationships with medical colleges, hospitals, nursing institutions, government healthcare organizations, and institutional customers.

Identify new business opportunities through market mapping, prospecting, referrals, institutional networks, and customer engagement.

Conduct effective product demonstrations, presentations, workshops, and solution-oriented discussions for clinical, academic, technical, and procurement stakeholders.

Manage the complete sales cycle, including lead generation, qualification, opportunity development, commercial negotiations, tender participation, deal closure, and post-sales coordination.

Identify relevant government and institutional tenders and drive the tender process in coordination with internal teams.

Work closely with customers and internal technical teams to ensure appropriate product specifications and technical requirements are incorporated into tenders.

Manage government procurement processes, including coordination with relevant stakeholders and adherence to institutional procurement requirements.

Develop territory-specific sales strategies to achieve revenue and business development targets.

Coordinate with regional, national sales, presales, and technical teams to ensure effective customer engagement and timely execution.

Maintain accurate sales pipeline, opportunity, and customer information through CRM and internal reporting systems.

Monitor competitor activity, market developments, customer requirements, and emerging opportunities within the territory.

Provide regular reports on sales performance, market intelligence, pipeline status, tender opportunities, and customer feedback.

Ensure a professional customer experience throughout the sales and post-sales lifecycle.

Qualifications & Experience

Educational Qualification

B.E/B.Tech in Biomedical Engineering, Medical Engineering, Bioengineering, or a related discipline

B.Sc./M.Sc. in Life Sciences, Biotechnology, or a related field.

Experience

Minimum 3+ years of relevant experience in medical equipment / medical device sales.

Mandatory

Proven experience in government procurement and tender-based sales.

Experience handling high-value capital equipment, preferably medical devices or healthcare technology solutions.

Experience working with government hospitals, medical colleges, healthcare institutions, or public-sector organizations will be highly preferred.

Candidates with established institutional and government healthcare networks in Uttar Pradesh will have an added advantage.

Required Skills & Competencies

Strong understanding of government and institutional sales and procurement processes.

Proven ability to manage tenders

Pay

₹700,000.00 - ₹900,000.00 per year

Benefits

Flexible schedule

Experience

Medical Equipment Sales

4 years (Preferred)

B2B sales: 4 years (Preferred)

Gem Portal/Tender

3 years (Preferred)

Work Location

In person