Digital Marketer & Paid Ads Expert

Panache is looking for a creative, analytical, and results-driven Digital Marketer \& Paid Ads Expert to manage digital marketing campaigns for our diverse portfolio of businesses.

The ideal candidate should have hands-on experience with Meta Ads, Google Ads, lead generation, remarketing, social media management, conversion tracking, and campaign optimization.

This is a performance-focused role for someone who understands how to turn advertising budgets into qualified leads, sales, and measurable business growth.

KEY RESPONSIBILITIES

• Plan, create, launch, and manage Meta Ads campaigns across Facebook and Instagram
• Manage Google Search, Display, YouTube, and Performance Max campaigns
• Develop lead-generation and sales funnels for different business categories
• Conduct audience, keyword, competitor, and market research
• Create campaign strategies based on business objectives and target audiences
• Set up retargeting and remarketing campaigns
• Install and manage Meta Pixel, Google Analytics 4, Google Tag Manager, and conversion tracking
• Optimize campaigns to improve CPL, CPA, CTR, ROAS, and conversion rates
• Monitor advertising budgets and prevent unnecessary ad spend
• Coordinate with graphic designers, video editors, content writers, and sales teams
• Prepare effective ad copy, headlines, offers, and creative briefs
• Manage lead forms, landing pages, WhatsApp CTAs, and website conversion journeys
• Track leads and campaign performance through CRM and reporting tools
• Analyse daily, weekly, and monthly performance data
• Prepare clear campaign reports with results, observations, and improvement plans
• Manage social media pages and assist in planning content calendars
• Stay updated with platform policies, advertising trends, and new marketing tools

REQUIRED SKILLS

• Strong practical knowledge of Meta Ads Manager
• Experience with Google Ads and Google Keyword Planner
• Understanding of lead generation, sales funnels, and retargeting
• Knowledge of Meta Pixel, GA4, Google Tag Manager, and conversion events
• Ability to analyse campaign data and make optimization decisions
• Understanding of landing pages, website traffic, and conversion rate optimization
• Good knowledge of Facebook, Instagram, YouTube, LinkedIn, and other digital platforms
• Basic understanding of SEO and content marketing
• Familiarity with Canva or similar creative tools
• Knowledge of CRM, WhatsApp marketing, email marketing, and marketing automation will be an advantage
• Good written and verbal communication skills
• Ability to manage multiple brands and campaigns simultaneously

ELIGIBILITY

• Graduate in Marketing, Business, Mass Communication, IT, or a related field preferred
• Relevant digital marketing certification will be an advantage
• Minimum 2 years of hands-on digital marketing or paid advertising experience preferred
• Candidates must be able to demonstrate campaigns they have personally managed
• Agency experience or experience managing multiple business accounts will be preferred

WHAT WE ARE LOOKING FOR

• A result-oriented person who takes ownership of campaign performance
• Someone who understands business goals—not just likes, reach, and impressions
• Strong analytical and problem-solving ability
• Creativity in developing advertisements, offers, and campaign ideas
• Ability to meet deadlines and work independently
• Willingness to test new strategies and continuously improve results
• Honest and transparent reporting of advertising performance

WHAT WE OFFER

• Opportunity to manage campaigns across multiple industries and brands
• Exposure to both lead-generation and e-commerce campaigns
• Supportive and growth-oriented work environment
• Opportunity to experiment with new tools, platforms, and campaign strategies
• Performance-based professional growth
• Salary based on experience, skills, and previous campaign results

IMPORTANT

This is a full-time, on-site position at our Jalandhar office. It is not a remote or freelance role.

HOW TO APPLY

Apply through Indeed with your updated CV.

You may also send the following details on WhatsApp

• Updated CV
• Current salary
• Expected salary
• Notice period or joining availability
• Links or screenshots of campaigns previously managed
• Advertising budgets handled
• Best campaign result achieved

WhatsApp

+91 9111222901

Direct WhatsApp

https://wa.me/919111222901

Office Address

3rd Floor, Vasal Mall, Jalandhar, Punjab

Pay

₹15,000.00 - ₹35,000.00 per month

Work Location

In person