Area Sales Manager

Industry

Consumer Durables / Home Appliances / Water Purifiers

Location

Mumbai – West Mumbai

Experience

5+ Years

Function

Sales – General Trade

Role Overview

We are looking for an experienced Area Manager – General Trade / MT to manage and grow the General Trade business for our appliances portfolio in West Mumbai.

The ideal candidate should have strong experience in the Water Purifier / Consumer Durables industry, excellent relationships with key retailers and a strong understanding of the Mumbai General Trade market. Existing relationships and a good connect with key GT retailers in West Mumbai will be a significant advantage.

Key Responsibilities

Drive sales, distribution and market development across West Mumbai.

Manage and expand the General Trade retailer network, including dealers, distributors and key retail outlets.

Develop and maintain strong relationships with key retail chains and independent retailers.

Manage key accounts such as Kohinoor, Vijay Sales, Snehanchali/Snehanjali and other regional chain retailers.

Ensure achievement of monthly, quarterly and annual sales targets.

Drive primary and secondary sales through distributors and retailers.

Develop new retailers and strengthen existing retail relationships.

Ensure adequate product availability, visibility, merchandising and in-store execution.

Monitor competitor activity, pricing, schemes, promotions and market developments.

Work closely with distributors to improve productivity, stock management and market coverage.

Ensure effective implementation of company schemes and promotional activities at the retail level.

Conduct regular market visits and provide actionable market feedback to management.

Track sales performance, outlet productivity and distribution expansion.

Coordinate with service and other functions to ensure a positive retailer and consumer experience.

Team Management

Preferably have experience in managing a sales team / sales executives.

Guide, motivate and monitor team performance.

Set clear targets and ensure effective market coverage.

Train team members on products, selling skills, market execution and retailer management.

Key Candidate Requirements

Essential

Minimum 5 years of sales experience in Consumer Durables / Home Appliances.

Must have worked with a Water Purifier company/brand.

Strong experience in General Trade sales.

Must have handled West Mumbai General Trade market and understand the local retailer network.

Experience dealing with key accounts/retail chains such as Kohinoor, Vijay Sales, Snehanjali and similar regional retailers.

Strong relationships and good personal connect with key GT retailers and dealers in West Mumbai.

Proven track record of achieving sales targets.

Strong distributor and retailer management skills.

Good understanding of local market dynamics, competition and channel practices.

Preferred

Previous experience in team handling.

Experience in managing distributors and sales executives.

Existing network of active relationships with major GT retailers in West Mumbai.

Experience in launching and developing new appliance/water purifier brands.

Key Competencies

Strong Retailer Relationship Management

General Trade & Distribution Management

Key Account Management

Negotiation & Influencing Skills

Team Leadership

Market Development

Sales & Target Orientation

Strong Local Market Knowledge

Communication & Interpersonal Skills

Ideal Candidate Profile

The ideal candidate should be a well-connected General Trade sales professional in West Mumbai, preferably from the Water Purifier industry, who can leverage existing retailer relationships to quickly expand distribution and sales.

A strong existing network and working relationship with key GT retailers in West Mumbai will be considered a major advantage.

Pay

₹50,000.00 - ₹65,000.00 per month

Work Location

In person