Marketing Executive – Lead Generation & Telemarketing

Job Description

We are looking for a proactive and result-oriented Marketing Executive to join our team. The ideal candidate should have experience in lead generation, telemarketing, email marketing, lead scraping, prospect research, and client follow-ups.

The candidate will be responsible for identifying potential customers, initiating conversations with decision-makers, generating qualified leads, setting up meetings, and actively contributing to converting prospects into clients.

Key Responsibilities

Source and identify potential business leads through various online platforms and databases.

Conduct market and prospect research to identify relevant companies and decision-makers.

Perform lead generation and lead scraping using different platforms and tools.

Create and execute email marketing campaigns to promote products and services.

Develop personalized email campaigns based on prospect profiles and business requirements.

Ensure marketing messages are clear, professional, and delivered using the appropriate format and templates.

Proofread emails for grammar, spelling, clarity, and overall quality.

Ensure emails and marketing communications are mobile-friendly.

Make outbound calls and follow up with prospects through phone, email, and other communication channels.

Act as the initial point of contact for prospective clients and establish meaningful business conversations.

Follow up with interested prospects and qualify leads based on their requirements.

Schedule meetings and demos with decision-makers.

Maintain and update lead and prospect information in CRM or other tracking systems.

Track and analyze email, telemarketing, and other direct marketing campaigns.

Work towards achieving lead generation, meeting, and conversion targets.

Support off-page SEO activities and backlink generation.

Identify new platforms and opportunities for generating qualified leads.

Coordinate with the sales and marketing team to improve lead quality and conversion.

Maintain regular reports on leads generated, follow-ups, meetings scheduled, and conversions.

Required Skills

Strong communication and interpersonal skills.

Good English communication skills, both written and verbal.

Experience in B2B lead generation and telemarketing.

Knowledge of email marketing and campaign management.

Experience with lead scraping and online prospect research.

Ability to identify and reach decision-makers.

Basic understanding of SEO, off-page SEO, and backlink generation.

Good follow-up and negotiation skills.

Strong convincing and client-handling abilities.

Familiarity with CRM, Google Sheets/Excel, email marketing tools, and lead-generation platforms.

Target-oriented and self-motivated approach.

Ability to work independently as well as within a team.

Preferred Candidate

The ideal candidate should be someone who enjoys finding new prospects, initiating conversations, generating meetings, and converting leads into business opportunities.

Candidates with experience in Digital Marketing, IT/Software Sales, B2B Sales, Lead Generation, Telemarketing, or Business Development will be preferred.

What We Expect

Consistent lead generation

Quality prospect identification

Effective follow-ups

Meeting generation

Client relationship building

Contribution towards business conversions

Job Types

Full-time, Permanent

Pay

₹15,000.00 - ₹35,000.00 per month

Benefits

Leave encashment

Paid sick time

Paid time off

Ability to commute/relocate

Perungudi, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s)

what would be your expected salary?

Experience

total work

1 year (Preferred)

Language

English, Hindi, Tamil (Preferred)

Willingness to travel

25% (Preferred)

Work Location

In person