Area Sales Manager

Job Description – Area Sales Manager

Position

Area Sales Manager (ASM)

Department

Sales & Business Development

Location

Nagpur

Experience

3–7 Years

Employment Type

Full-Time

Industry

[FMCG / Retail / Consumer Goods / Other]

About the Role

We are looking for an experienced and result-oriented Area Sales Manager who has strong expertise in distributor appointment, franchisee development, channel sales, and market expansion.

The ideal candidate will be responsible for expanding the company's distribution network, identifying potential distributors/franchise partners, developing new markets, achieving sales targets, and maintaining strong relationships with channel partners.

Key Responsibilities

Identify and appoint new distributors, dealers, franchisees, and channel partners within the assigned territory.

Develop and expand the company's distribution and franchise network.

Identify potential markets, towns, cities, and business opportunities for expansion.

Conduct market visits and evaluate potential distributors/franchisees based on business potential, investment capability, infrastructure, and market reach.

Manage the complete distributor/franchisee onboarding process, from lead generation to appointment and activation.

Achieve monthly, quarterly, and annual sales and distribution targets.

Develop strong relationships with distributors, franchisees, dealers, retailers, and key customers.

Ensure adequate product availability and improve market penetration in the assigned area.

Monitor distributor sales, stock levels, secondary sales, outstanding payments, and inventory.

Plan and execute sales promotions, schemes, product launches, and market-development activities.

Track competitor activities, pricing, products, promotions, and market trends.

Train and motivate distributor sales teams and field sales representatives.

Prepare regular sales reports, market reports, distributor performance reports, and expansion plans.

Ensure timely collection of payments and maintain healthy channel-partner relationships.

Resolve distributor/franchisee issues and coordinate with internal teams for smooth business operations.

Travel extensively within the assigned territory for market development and partner management.

Required Experience & Skills

3–7 years of experience in sales/channel sales/business development.

Proven experience in creating and expanding distributor or franchisee networks.

Strong understanding of distributor appointment and channel development.

Experience in opening new markets and territories.

Strong negotiation, communication, and relationship-management skills.

Ability to identify and convert potential distributors/franchise partners.

Strong knowledge of primary and secondary sales.

Target-oriented with excellent follow-up and execution skills.

Good analytical and reporting skills.

Willingness to travel extensively within the assigned territory.

Proficiency in MS Excel, PowerPoint, and sales reporting tools is preferred.

Preferred Candidate Profile

The ideal candidate should have a proven track record of independently appointing distributors/franchisees and generating business through the channel network.

Candidates who have experience in FMCG, consumer goods, retail, food & beverage, electronics, apparel, building materials, or other distribution-driven businesses will be preferred.

Key Performance Indicators (KPIs)

Number of new distributors/franchisees appointed

New markets/towns opened

Monthly and annual sales achievement

Distributor productivity and growth

Retailer/market coverage

Secondary sales growth

New customer acquisition

Collection and outstanding control

Distributor retention and relationship management

Qualification

Graduate/MBA in Sales, Marketing, Business Administration, or a related field preferred.

What We Offer

Competitive salary and performance-based incentives

Growth and career-development opportunities

Travel allowance/reimbursement as per company policy

Opportunity to build and manage a growing distribution network

Pay

₹40,000.00 - ₹60,000.00 per month

Benefits

Health insurance

Provident Fund

Work Location

In person