Manager, Campaign Operations & Email Marketing

Manager, Campaign Operations & Email Marketing

Pune, Maharashtra, India and 1 more (Hybrid/Club)

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JOB INFO

Job Identification

7757

Job Category

Marketing

Posting Date

09/27/2026, 07:24 PM

Job Schedule

Full time

Job Shift

General Shift

JOB DESCRIPTION

We are looking for a seasoned Campaign Operations professional to lead the planning, execution, orchestration and optimization of integrated marketing campaigns across the organization. The role will be responsible for ensuring campaigns are built accurately, launched on time, optimized continuously and executed at scale, while establishing repeatable processes, strong governance and automation across Marketing Operations. The role will also act as a Team Lead / functional coordinator across broader Marketing Technology & Insights capabilities, to improve overall Marketing productivity and execution.

We are looking for someone who can help build, execute and mature the organization's campaign operating model, leverage automation and AI to improve productivity, and continuously improve campaign effectiveness.

RESPONSIBILITIES

Email Marketing & Campaign Execution

Build and manage programs and campaign assets in Marketo, including emails, landing/registration pages, forms, smart campaigns, lists, and nurture programs using approved templates and segmentation

Own the campaign build queue end-to-end, from intake and sizing through launch and post-launch verification, in line with defined SLAs

Manage campaign calendars, workback plans, dependencies and cross-functional handoffs

Conduct rigorous pre-launch QA covering links, tokens, rendering, tracking, forms, system synchronization, suppression logic and post-launch workflows

Deliver scalable, personalized, and compliant email programs that drive engagement and support customer lifecycle marketing

Perform pre- and post-send deliverability checks and monitor delivery, bounce, complaint, unsubscribe, and engagement anomalies

Configure/validate standard Marketo campaign and nurture reports and provide campaign owners with operational performance results

Campaign Delivery, Process & Optimization

Manage campaign projects in Asana, including workback plans, dependencies, statuses, tasks, and cross-functional handoffs

Use established intake forms, templates, workflows, automations, statuses and checklists to make campaign execution repeatable and scalable

Identify recurring causes of delays, errors, and rework and address them through better processes, documentation, automation, or stakeholder coordination

Partner with team members on template, segmentation, data quality, database hygiene and platform issues that impact campaign delivery

Identify opportunities to standardize and scale repeatable campaign workflows within established MarTech standards

Campaign Analytics & Optimization

Monitor campaign engagement, conversion and pipeline contribution

Conduct A/B testing and optimize content, subject lines, CTAs, timing, frequency, and audience selection

Identify campaign performance trends, operational issues and opportunities for improvement

Partner with Marketing Analytics to strengthen campaign measurement, attribution and reporting

Use data and insights to continuously improve campaign effectiveness and ROI

Marketing Technology, Automation & AI

Act as a key business owner/user of Marketo and the broader Marketing Technology ecosystem

Identify opportunities to automate campaign builds, QA, reporting, workflow management, and other repetitive activities

Leverage AI to improve campaign creation, personalization, testing, optimization, analysis, and operational productivity

Help transition campaign execution toward an AI-native operating model that increases scale without proportional growth in manual effort

Identify platform capabilities, integration issues, and technology enhancements that can improve campaign delivery

Marketing Operations Team Leadership

Act as a functional Team Lead/coordinator across broader Marketing Technology & Intelligence capabilities, including Lead Management, SDR Operations, Database Management & Web Operations

Facilitate cross-functional prioritization and resolution of operational dependencies

Identify common process, data, and technology issues across teams and drive coordinated resolution

Promote consistent operating standards, documentation, governance, and best practices across the function

QUALIFICATIONS

8+ years of experience in Campaign Operations, Marketing Operations, Marketing Automation, Demand Generation or a related field

Strong hands-on expertise in Marketo - programs, smart campaigns, forms, landing pages, lists, segmentation, and nurture

Proven experience managing complex B2B marketing campaigns across multiple stakeholders/geographies

Strong understanding of campaign QA, email deliverability, segmentation, lead lifecycle, and marketing automation

Experience with CRM/MarTech integrations, preferably Salesforce

Strong analytical, project management, and stakeholder management skills

A continuous-improvement mindset with demonstrated interest in automation and AI-enabled marketing

ABOUT US

Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.

ABOUT THE TEAM

Who we are: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the