marketing executive ivf centre

MARKETING EXECUTIVE – IVF CENTRE

Department

Marketing \& Business Development

Location

Pravi IVF \& Fertility Centre Kanpur

Reports to

Centre Head / IVF Specialist

Job Summary

We are looking for an energetic and target-oriented Marketing Executive to increase awareness of the IVF centre, generate genuine patient enquiries and build strong referral and professional networks.

Key Responsibilities

Patient Lead Generation

• Generate new enquiries for IVF, IUI, fertility consultation and related services.
• Develop and execute local and digital patient-acquisition activities.
• Follow up with leads received through calls, WhatsApp, website, social media and campaigns.
• Maintain proper records of leads, follow-ups, appointments and conversions.

Doctor \& Referral Networking

• Build professional relationships with gynaecologists, physicians, hospitals, diagnostic centres and healthcare professionals.
• Conduct regular visits and introduce the centre's fertility services.
• Develop referral networks in assigned areas.
• Organise CME meetings, doctor meetings and awareness programmes where appropriate.

Local Marketing

• Conduct field marketing in residential areas, hospitals, clinics and relevant community locations.
• Identify opportunities for fertility camps, awareness programmes and educational seminars.
• Promote the centre within the assigned geographical area through ethical healthcare marketing.

Digital Marketing Support

• Coordinate with the digital marketing team for Google, Facebook and Instagram campaigns.
• Monitor incoming digital enquiries and ensure timely follow-up.
• Support social-media campaigns, webinars and fertility-awareness initiatives.
• Collect patient FAQs and feedback to improve marketing communication.

Patient Conversion \& Follow-up

• Communicate professionally with prospective patients.
• Understand their basic requirements and guide them towards appropriate consultation.
• Coordinate appointments with the counselling and clinical teams.
• Maintain systematic follow-up without making misleading medical claims.

Reporting

• Maintain daily/weekly reports of
• Leads generated
• Calls and follow-ups
• Appointments booked
• Consultations completed
• IVF/IUI conversions
• Referral sources
• Marketing activities
• Analyse which marketing channels generate quality patients.

Required Qualifications

• Graduate in Marketing, Business Administration, Healthcare Management or any relevant field.
• Experience in healthcare, hospital, IVF, fertility or pharmaceutical marketing preferred.
• Good communication and interpersonal skills.
• Basic knowledge of digital marketing and social media.

Experience

1–3 years of marketing/business development experience, preferably in healthcare or fertility services.

Key Skills

• Excellent communication and convincing skills
• Strong networking ability
• Field-sales and relationship-management skills
• Lead generation and follow-up
• Basic knowledge of digital marketing
• Good Excel/CRM reporting skills
• Target-oriented and self-motivated
• Professional and ethical approach to healthcare marketing

Performance Indicators / KPIs

• Quality leads generated
• New patient consultations
• IVF/IUI enquiries and conversions
• Referral-network development
• Corporate/community outreach
• Follow-up effectiveness
• Cost-effectiveness of marketing activities
• Monthly achievement against assigned targets

Personal Attributes

Energetic Confident Presentable Persuasive Responsible Target-oriented Patient-friendly Ethical

Role Objective

To build the centre's visibility, generate quality fertility leads and convert enquiries into consultations through ethical, professional and patient-centric marketing.

Pay

From ₹20,000.00 per month

Work Location

In person