Digital Marketing Specialist

Create and manage Facebook and Instagram ad campaigns using Meta Ads Manager. Plan campaign objectives, audience targeting, and budgets. Design and test ad creatives, copy, and landing page strategies. Monitor campaign performance and optimize for ROAS, CPC, CTR, CPL, and conversions. Set up and manage the Meta Pixel and conversion tracking. Conduct A/B testing on creatives, audiences, and campaign settings. Prepare weekly and monthly performance reports with actionable insights. Coordinate with graphic designers and content creators to produce high-performing ad creatives. Stay up to date with Meta advertising policies and industry trends.