Marketing & Creative Executive

We are looking for a Marketing & Creative Executive to help manage Carnatia’s end-to-end marketing across digital and e-commerce platforms.

The role will involve planning and executing brand and product launches, developing marketing campaigns, and ensuring consistent brand communication across all customer touchpoints. The candidate will work closely with the founders, designers, photographers, agencies and other partners to bring campaigns and creative ideas to life.

Key responsibilities will include

Plan and execute product launches, campaigns and promotional activities.

Manage and coordinate the overall marketing calendar across different platforms.

Provide creative direction for the website, Amazon Brand Store, marketplace storefronts and online product listings.

Work with designers and photographers on listing creatives, campaign shoots, banners, videos, social media content and other marketing assets.

Review and improve product listings, A+ Content, storefronts and other e-commerce creatives.

Monitor marketing and advertising performance across online platforms, with a strong focus on Amazon.

Coordinate with performance marketing agencies/teams and review metrics such as ROAS, conversion rate, CTR, CPC, traffic and sales.

Take end-to-end ownership of Instagram marketing, including content strategy, monthly content calendars, Reels, Stories, posts and campaign ideas.

Identify relevant social media trends and convert them into content ideas suitable for the Carnatia brand.

Coordinate with creators, influencers and external partners for content and collaborations.

Develop campaign concepts, content themes, communication ideas and brand storytelling.

Ensure visual and communication consistency across Amazon, the website, social media and other marketplaces.

Have a working understanding of digital marketing, including Amazon Ads, Meta Ads, Google Ads and basic performance marketing concepts.

Regularly analyse content, campaign and marketplace performance and suggest improvements based on data.

Stay updated on consumer, social media, e-commerce and home/lifestyle category trends.

Support the founders in building and evolving Carnatia’s overall brand and marketing strategy.

The ideal candidate should have a strong creative eye combined with a good understanding of digital marketing and e-commerce. We are looking for someone who is proactive, organised, comfortable taking ownership and excited to work on everything from creative concepts and content to marketplace performance and brand launches.

Pay

₹20,000.00 - ₹40,000.00 per month

Work Location

In person