Digital Marketing Specialist

Key Responsibilities1. Digital Marketing

Manage digital marketing activities for Katyals Estates.

Assist in creating and publishing property-related content for Instagram, Facebook, YouTube, WhatsApp and other platforms.

Coordinate property photos, videos, reels and marketing creatives.

Manage and promote property listings and advertisements.

Assist in running and monitoring paid advertising campaigns.

Track enquiries generated from different advertisements and campaigns.

Identify which properties and advertisements are generating the best-quality leads.

Coordinate with graphic designers, video editors and other marketing resources.

Maintain a regular content and marketing calendar.

Research competitors, market trends and new digital marketing opportunities.

Maintain proper records of marketing campaigns, enquiries and results.

Lead Generation & Management

Handle leads generated through

Property portals

Meta/Facebook & Instagram

Google

WhatsApp

Website

Digital advertisements

Referrals and other sources

Check the complete previous AI/chat conversation before contacting a lead.

Never ask the client for information that has already been collected.

Understand the advertisement/property through which the lead has come.

Qualify the lead based on requirement, budget, location and timeline.

Identify whether the lead is a Buyer, Seller, Investor or Construction & Design enquiry.

CRM Management

Maintain complete and accurate CRM records.

Update every lead after calls, WhatsApp conversations and meetings.

Record buyer requirements, seller details, property information and follow-ups.

Maintain property inventory and availability.

Ensure every active lead has a clear next action.

Track lead movement from enquiry to closure.

Maintain proper follow-up schedules.

Prepare daily and weekly CRM reports.

Ensure no genuine lead is missed or forgotten.

Buyer Sales

Contact buyers regarding the specific property/ad they showed interest in.

Explain property specifications, pricing, availability and other relevant information.

Share approved property photos, videos and details.

Understand the buyer's requirement if they are not interested in the original property.

Search company inventory and suggest suitable alternatives.

Arrange and coordinate site visits.

Ensure the buyer and company representative/agent are properly aligned for the visit.

Follow up after site visits.

Assist the senior team during negotiation and closure.

Seller Acquisition

Contact property owners interested in selling.

Review the complete previous conversation before calling.

Collect only the information that is missing.

Understand property details, asking price, location, condition and selling timeline.

Collect property photographs/videos.

Create and maintain property inventory.

Coordinate property marketing and listing.

Keep sellers updated regarding enquiries, site visits and offers.

Develop long-term relationships with property owners.

Sales Follow-Up

Manage the complete lead journey

Lead → Qualification → Requirement → Property Matching → Property Sharing → Site Visit → Follow-Up → Negotiation → Closure

Maintain consistent but professional follow-ups.

Prioritize high-intent leads.

Escalate serious buyers/sellers to the senior team.

Maintain complete follow-up history in the CRM.

Ensure no qualified lead is left without a next action.

Important Calling & CRM Rules

Always check the previous AI/chat conversation before calling.

Never ask again for information already provided by the client.

Ask only for missing or necessary information.

Always understand which property/ad the lead responded to.

Make the conversation relevant to the actual enquiry.

Speak naturally, politely and confidently.

Do not sound like a scripted telecaller.

Listen first and understand the requirement before suggesting a property.

Update CRM immediately after every meaningful interaction.

Every active lead must have a clear next follow-up/action.

Never provide confidential owner information or exact property details unless authorized.

Never make false commitments regarding pricing, availability, approvals, possession or returns.

Skills RequiredDigital Marketing

Understanding of Instagram, Facebook, YouTube and WhatsApp marketing.

Basic knowledge of Meta Ads and Google Ads.

Understanding of social media content and property marketing.

Ability to analyze leads and campaign performance.

Basic Canva/content creation skills will be an advantage.

CRM & Sales

Excellent communication and interpersonal skills.

Strong Hindi/Hinglish and English communication.

Strong follow-up and relationship-management skills.

Good negotiation and sales skills.

Ability to handle multiple leads simultaneously.

Good computer and CRM skills.

Strong attention to detail.

Preferred Experience

1–3 years of experience in any combination of

Real Estate Sales

Digital Marketing

CRM

Inside Sales

Lead Generation

Telecalling

Social Media Marketing

Real-estate experience will be an advantage, but candidates with strong sales and digital marketing skills can also be considered.

Performance Metrics

Performance will be evaluated on

Quality of leads generated

Lead response and handling

CRM accuracy

Follow-up completion

Qualified buyers/sellers

Site visits arranged

Seller inventory acquired

Digital campaign performance

Social media growth and engagement

Lead-to-site-visit conversion

Lead-to-closure conversion

Overall sales performance

Pay

₹11,461.91 - ₹20,000.00 per month

Work Location

In person