Marketing Specialist

Job Description

This is a remote position.

Inbound Marketing & GTM Operations Manager

Incubyte is hiring a hands-on operations manager to run its inbound marketing and GTM execution. The website, SEO strategy, conference playbooks, and partner/referral systems are already built — this role owns execution, tracking, and follow-through, working closely with founders, sales, engineering, and external partners.

Key Responsibilities

Website

Maintain site post-handover; monitor performance, GA/GSC/GTM, forms, and conversions; track issues and fixes.

SEO & Content: Execute the content calendar (blogs, case studies, landing pages, LinkedIn, newsletters); coordinate writers/designers/engineers from brief to publish; track organic traffic, keywords, and content performance.

Conferences: Run existing conference playbooks (pre/during/post); coordinate event assets (decks, one-pagers, QR codes, meeting lists); track leads and outcomes.

Partner & Referral

Maintain partner/referral trackers; coordinate collateral and communication between internal teams and external partners.

Sales Enablement & Reporting: Maintain sales collateral (decks, case studies, one-pagers); ensure basic CRM/HubSpot hygiene and lead routing; deliver weekly/monthly reports across all workstreams.

Requirements

2–5 years in B2B marketing, inbound marketing, marketing ops, content ops, or GTM coordination

Background in B2B SaaS, tech services, AI, IT services, or consulting

Educational or professional background in IT (B.Tech, MCA, or BCA) or prior marketing experience within IT services or GCC (Global Capability Center) organizations; marketing experience at a UX or product design services company is also a strong fit

Strong project management, content calendar, and stakeholder coordination skills

Working knowledge of SEO execution and performance tracking

Familiarity with GA, GSC, GTM

Comfortable with HubSpot/CRM basics

Strong written communication

High ownership; able to execute independently against existing playbooks

Good to Have

Conference/event marketing experience

Partner/referral GTM experience

Experience with technical teams on content

Webflow/WordPress familiarity

Sales collateral creation

Background in AI, cloud, data, or software services marketing