Digital Marketing Executive

Job Summary

We are looking for a motivated and results-driven Digital Marketing Executive to develop, implement, and manage digital marketing campaigns across multiple online channels. The ideal candidate should have a strong understanding of SEO, social media, paid advertising, content marketing, email marketing, and digital analytics.

Key Responsibilities

• Plan and execute digital marketing campaigns across Google, Meta, Instagram, LinkedIn, and other relevant platforms.
• Manage and optimize Google Ads and social media advertising campaigns to achieve business and marketing objectives.
• Implement SEO strategies, including keyword research, on-page optimization, link building, and performance monitoring.
• Create, coordinate, and publish engaging content for websites, social media platforms, blogs, and other digital channels.
• Manage social media accounts and develop content calendars to increase engagement and brand visibility.
• Monitor website traffic, campaign performance, conversions, and other key marketing metrics.
• Use tools such as Google Analytics, Google Search Console, Google Ads, and Meta Business Suite to analyze performance and generate reports.
• Conduct competitor and market research to identify new digital marketing opportunities.
• Coordinate with graphic designers, content writers, sales teams, and other departments to execute marketing campaigns.
• Manage email marketing campaigns and monitor open rates, click-through rates, and conversions.
• Regularly test and optimize campaigns, landing pages, creatives, and audience targeting.
• Prepare monthly digital marketing performance reports and provide actionable insights.
• Stay updated on the latest digital marketing trends, algorithms, tools, and best practices.

Required Skills

• Strong knowledge of SEO, SEM, social media marketing, Google Ads, and Meta Ads.
• Good understanding of Google Analytics and digital marketing KPIs.
• Experience with content marketing and social media management.
• Basic knowledge of website CMS platforms such as WordPress.
• Strong written and verbal communication skills.
• Analytical and problem-solving ability.
• Good time-management and project-management skills.
• Ability to work independently as well as part of a team.

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Certification in Google Ads, Google Analytics, Meta, HubSpot, or other relevant digital marketing platforms is an advantage.
• Previous experience managing paid digital advertising campaigns is preferred.

Key Performance Indicators (KPIs)

• Website traffic and organic growth
• Search engine rankings
• Lead generation and conversion rate
• Cost per lead (CPL)
• Return on ad spend (ROAS)
• Social media reach and engagement
• Email campaign performance
• Overall digital campaign ROI

Pay

₹10,000.00 - ₹20,000.00 per month

Benefits

• Flexible schedule

Work Location

In person