Area Sales Manager (Battery line)
We are looking for a highly professional Area Sales Manager who will be responsible for driving sales growth, market expansion, channel development and team performance in the assigned region. Candidate must have strong experience in the battery or tyre industry.
Key Responsibilities
Sales and Revenue Management
Achieve monthly, quarterly and annual sales target for the assigned region
Drive primary and secondary sales across dealer, distributor and retail channels
Monitor market demand, competitor pricing and customer buying pattern
Channel Development and Distribution
Appoint, manage and develop distributors, dealers and retailers
Ensure distributor ROI, stock planning and timely order placements.
Strengthen aftermarket reach and increases market penetration.
Team Leadership
Manage, guide and motivate Area Sales Manager (ASM), Sales Officers (SO) and field staff
Conduct regular performance reviews and field coaching.
Market Intelligence
Track competitor activities, pricing strategies, promotional schemes and new product launches.
Conduct market mapping and territory potential analysis
Customer Relationship Management
Build strong relationships with key dealers, retailers, fleet owners, mechanics, transporters and OEM partners
Handle escalations, service related issues and customer queries promptly
Drive customer loyalty and potential programs
Marketing and Promotion
Execute regional marketing activities, mechanic meets, influencer programs and brand visibility initiatives
Coordinate with the marketing team for regional campaigns, product demos and promotional drives
Required skills
- Strong understanding of battery/tyre product categories, warranty processes and technical specifications
- Excellent communication, negotiation and relationship building skills
Data driven mindset with strong analytical skills
Proficiency in MS-Excel, CRM Tools etc
- 5-8 years of sales experience in the battery industry (mandatory)
- Experience in managing a large region with multiple states/ territories
Graduate or MBA in marketing/sales preferred
- Pay
- ₹40,000.00 - ₹45,000.00 per month
Benefits
Commuter assistance
Provident Fund
Experience
- sales
- 8 years (Preferred)
- Battery sales
- 3 years (Preferred)
- Work Location
- Remote
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