Digital Marketing Specialist

DIGITAL MARKETING SPECIALISTIntegrated Facility Management (IFM) & Pest Control

Company

Acuity Groups

Location

Bangalore

Department

Marketing & Business Development

Reporting To

MD / Business Head

Experience

2–5 Years

Job Objective

The Digital Marketing Specialist will be responsible for planning, executing, monitoring, and optimizing digital marketing activities for the company's Facility Management and Pest Control services. The objective is to increase brand visibility, generate qualified leads, improve website rankings, and support the Business Development team in converting digital leads into customers.

Key Responsibilities1. SEO & Website Management

Manage SEO for both Facility Management and Pest Control websites.

Conduct keyword research and competitor analysis.

Improve website rankings for targeted commercial keywords.

Manage on-page and off-page SEO activities.

Optimize website content, landing pages, meta titles, descriptions, and internal linking.

Monitor Google Search Console and Google Analytics.

Identify and fix basic technical SEO issues.

Track keyword rankings and organic traffic on a weekly/monthly basis.

Lead Generation

Generate qualified B2B and B2C leads through digital marketing channels.

Develop campaigns for

Facility Management

Housekeeping Services

Security Services

Technical/Engineering Services

Commercial Pest Control

Termite Control

Rodent Control

Cockroach Control

AMC Pest Control

Track lead source, lead quality, enquiry status, and conversion.

Coordinate with BDM, BDE, Business Support and Telecalling teams for lead follow-up.

Google Ads & Paid Marketing

Plan and manage Google Ads campaigns.

Monitor CPC, CTR, conversion rate, cost per lead and campaign ROI.

Optimize campaigns based on lead quality and conversion.

Prepare weekly and monthly paid advertising performance reports.

Social Media Marketing

Manage company social media platforms.

Create and publish professional content related to IFM and Pest Control services.

Plan monthly content calendars.

Develop posts, reels, service awareness content, customer testimonials and project updates.

Monitor engagement, enquiries and social media leads.

Content Marketing

Prepare blogs, service pages, case studies and promotional content.

Develop content targeting facility managers, HR/Admin teams, property managers, commercial establishments and residential customers.

Ensure content is SEO-friendly and aligned with business objectives.

Local SEO

Manage and optimize Google Business Profiles.

Improve local search visibility for Bangalore and other target locations.

Monitor Google reviews and online reputation.

Increase calls, website visits and enquiries from local searches.

Analytics & Reporting

Maintain a daily/weekly/monthly Digital Marketing MIS covering

Leads generated

Qualified leads

Website enquiries

Google Ads leads

Organic leads

Social media leads

Cost per lead

Website traffic

Keyword ranking

SEO performance

Conversion status

Campaign performance

Lead-to-business conversion

Coordination With Sales Team

Share daily digital leads with BDM/BDE/Business Support teams.

Monitor whether leads are being contacted and followed up.

Identify high-value opportunities for the sales team.

Analyse which campaigns generate actual business, not just enquiries.

Key Performance Indicators (KPIs)KPIExpected PerformanceDaily Qualified Leads10–15+ depending on campaign budgetWebsite TrafficMonth-on-month growthSEO KeywordsContinuous ranking improvementGoogle Ads CPLWithin approved company budgetLead QualityMinimum agreed qualified-lead percentageWebsite EnquiriesContinuous monthly growthSocial MediaConsistent content & engagementGoogle Business ProfileRegular updates and review growthMonthly Reports100% on timeLead Follow-up CoordinationDailyCampaign OptimizationContinuousBusiness ConversionImprove month-on-monthRequired Skills

SEO

Google Ads / PPC

Google Analytics

Google Search Console

Social Media Marketing

Content Marketing

Keyword Research

Lead Generation

Local SEO

Basic graphic/video content understanding

Excel / Google Sheets reporting

Digital Marketing Analytics

Preferred Qualifications

Bachelor's degree in Marketing, Digital Marketing, Business Administration, or related field.

2–5 years of relevant digital marketing experience.

Experience in Facility Management, Pest Control, B2B Services, Real Estate, Construction, or other service industries is preferred.

Professional Expectations

Take ownership of digital marketing performance.

Maintain daily activity and lead-generation discipline.

Provide accurate MIS reports without delay.

Focus on qualified leads and revenue generation, not only website traffic or social media likes.

Coordinate closely with Sales, Business Development and Management.

Identify new digital marketing opportunities and continuously improve campaign performance.

Meet assigned monthly KPIs and targets.

Reporting Structure

Digital Marketing Specialist → Business Head / MD

Key coordination

BDM | BDE | Business Support | HR/Admin | Operations

Pay

From ₹25,000.00 per month

Benefits

Cell phone reimbursement

Commuter assistance

Flexible schedule

Health insurance

Provident Fund

Ability to commute/relocate

JP Nagar, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Language

English, kannada hindi (Required)

Location

JP Nagar, Bengaluru, Karnataka (Required)

Work Location

In person