Social media specialist

THE ROLE

We are looking for a Social Media Specialist who understands that social media is more than posting content—it is about building a brand people want to follow, talk about and be part of. You will own day-to-day social media execution, trend-led content, community engagement and influencer collaborations, while ensuring every touchpoint feels distinctly.

WHAT YOU’LL DO

• Own and manage social media profiles across relevant platforms, ensuring consistent brand

presence and execution.

• Develop and execute social media strategies that strengthen brand awareness, engagement, community and product adoption.
• Plan and implement social media campaigns aligned with the overall marketing and communication strategy.
• Create and curate engaging social-first content across formats including copy, static posts, Reels, videos, stories and trend-led content.
• Stay ahead of platform trends, internet culture, beauty conversations and emerging formats, and translate relevant trends into on-brand content.
• Write compelling social media copy while maintaining a consistent, distinctive and consumer-friendly brand voice.
• Build and nurture an active online community by responding to comments, DMs and customer queries in a timely and thoughtful manner.
• Monitor social conversations, feedback and online reviews, and identify insights or opportunities for the brand.
• Collaborate closely with the creative, marketing, PR and communications teams to develop high-quality, on-brand content.
• Coordinate content shoots and work with internal/external creative partners to bring social ideas to life.
• Identify relevant influencers, creators, agencies and industry voices aligned with brand and

audience.

• Develop influencer collaboration strategies and manage partnerships from identification and negotiation through execution.
• Brief influencers, manage deliverables and timelines, review content for brand alignment and ensure smooth campaign execution.
• Track influencer and social campaigns and evaluate their impact on reach, engagement, awareness and conversions.
• Encourage user-generated content, community participation and brand advocacy among followers.
• Support and participate in brand events, activations and community-building initiatives.
• Build meaningful relationships with customers, potential customers, creators, industry professionals and relevant media/journalists.
• Use social and web analytics to monitor performance, identify trends and contribute actionable insights for future campaigns.
• Prepare regular social media performance reports and recommendations based on key metrics and learnings.

WHAT WE’RE LOOKING FOR

• 2–4 years of relevant experience in Social Media, Content, Digital Marketing or a similar role.
• Strong passion for skincare, beauty, wellness and consumer brands.
• Hands-on experience managing social media for a brand, preferably in D2C, beauty, skincare, fashion,

lifestyle or FMCG.

• Experience working with marketing/media agencies is a plus.
• Strong understanding of Instagram and other major social media platforms, formats and content trends.
• Excellent copywriting, communication and storytelling skills with a sharp eye for what works on social.
• Good understanding of Google Analytics, web analytics and social media performance metrics.
• Working knowledge of SEO best practices and digital marketing fundamentals.
• Strong influencer management skills, including creator identification, negotiation, briefing, execution and

performance tracking.

• Comfortable working cross-functionally with creative, marketing, PR and communications teams.
• Highly proactive, organised, trend-aware and comfortable working in a fast-paced D2C environment.

EDUCATION

• Bachelor’s or Master’s degree in any relevant discipline.
• Preferred: Fashion Communication, Media Communication, Mass Communication, Marketing or a related

field.