Analyst – Online Marketing and SEO

What You Will Own

Category leadership strategy

• Define the keyword and topic territory FinnDMC must own across India, Gulf, USA, French,and

German agent audiences, and track share of voice against competing DMCs.

• Build topical authority around every FinnDMC destination and product (Aurora, Lapland, Santa

Claus Village, Helsinki, MICE, honeymoon, family winter trips).

On-page SEO and content

• Plan keyword-researched content using Semrush/Ahrefs - no content on instinct.
• Publish a minimum of 2 SEO blog posts per week.
• Optimise titles, meta descriptions, headings, internal links, schema markup and landing pages

for conversion.

• Submit the monthly content calendar for approval by the last Friday of the previous month.
• Test every inquiry link and CTA before anything goes live.

Technical SEO and technical AEO

• Own site health: Core Web Vitals, crawlability, indexation, sitemaps, redirects, structured data

and mobile performance.

• Make content machine-readable for AI engines: entity clarity, FAQ and structured data, llms.txt

and crawler access for AI bots.

• Resolve critical technical issues within 5 working days.

AEO (Answer Engine Optimisation)

• Run quarterly AEO audits of FinnDMC's visibility across target AI search tools, with an action

plan to founders within 5 days.

• Shape content and citations so AI assistants name FinnDMC for Finland DMC queries.

Off-page SEO, backlinks and digital PR

• Earn quality backlinks every month from travel trade media, tourism boards, partner sites and

publishers.

• Run digital PR: data-led stories, expert commentary, trade press features and Visit

Finland–adjacent coverage.

• Monitor brand mentions and reviews across the web.

Google Ads

• Plan, build and optimise Google Ads search campaigns targeting agents and tour operators in

our markets.

• Manage keywords, negatives, ad copy, bidding and conversion tracking against an approved

budget.

• Report cost per inquiry and quality of paid inquiries alongside organic.

Reporting and governance

• Send the weekly analytics report every Monday.
• Investigate any ranking drop of 5+ positions within 48 hours.

Pay

₹25,000.00 - ₹35,000.00 per month

Work Location

In person