Social Media Optimization Specialist

NOTE - MINIMUM ONE YEAR EXPERIENCE IS REQUIRED Know the Platform-Specific Guidelines Each platform has different ideal post types, lengths, and formats: Instagram : Visual focus, use of hashtags, Stories/Reels. Facebook : Mixed content (videos, articles, images), longer captions allowed. X (formerly Twitter) : Short, real-time updates; use hashtags wisely. LinkedIn : Professional tone, longer posts, thought leadership. YouTube : Video-focused, strong thumbnails and titles. Content Should Be Value-Driven Educate, entertain, or inspire the audience. Provide actionable tips or insights. Follow a Consistent Posting Schedule Regular posting helps boost algorithmic visibility. Use tools like Buffer , Hootsuite , or Meta Business Suite for scheduling. Know the best times to post (depends on platform and audience). Use branded hashtags to build identity. Research trending and relevant hashtags. Respond promptly to comments and messages. Use questions, polls, contests, and “comment below” strategies. Use tools like Canva , Photoshop , or CapCut for editing. Stick to a brand theme (colors, fonts, filters). Follow Branding Guidelines, Always double-check for grammar and spelling.