Brand Manager

About Yauna Wellness

Yauna Wellness is dedicated to helping people live healthier, more balanced lives through thoughtfully developed wellness products and experiences. We combine quality, trust, education, and customer-centric innovation to build meaningful relationships with our community.

Role Overview

Yauna Wellness is seeking a creative, analytical, and commercially minded Brand Manager to develop and strengthen our brand across all customer touchpoints. The Brand Manager will own brand positioning, marketing campaigns, product communication, content direction, partnerships, and performance analysis.

The ideal candidate understands wellness consumers, can translate insights into compelling campaigns, and is comfortable coordinating creative, digital, sales, product, and agency partners.

Key ResponsibilitiesBrand strategy

Develop and execute Yauna Wellness’s brand strategy, positioning, messaging, and annual marketing calendar.

Maintain a consistent brand identity, tone of voice, and customer experience across digital, retail, packaging, events, and partnerships.

Monitor wellness, beauty, lifestyle, and consumer trends to identify opportunities for brand growth.

Conduct competitor research and customer analysis to refine brand positioning.

Campaigns and content

Plan and manage integrated campaigns across social media, digital advertising, email, influencers, public relations, retail, and offline channels.

Create clear briefs for designers, content creators, agencies, photographers, and production partners.

Oversee the development of campaign concepts, product stories, educational content, and promotional material.

Review creative work to ensure it meets brand standards and commercial objectives.

Coordinate the content calendar with social media and performance-marketing teams.

Product marketing

Develop go-to-market plans for new products, collections, services, and wellness initiatives.

Define product positioning, key benefits, customer messages, launch campaigns, and supporting sales material.

Collaborate with product development, operations, and sales teams to ensure successful launches.

Gather customer feedback and market insights to inform future product and packaging decisions.

Partnerships and community

Identify and manage relationships with wellness experts, creators, influencers, ambassadors, studios, retailers, and strategic partners.

Develop community-building initiatives that improve engagement, trust, and customer loyalty.

Evaluate partnership opportunities based on brand alignment, audience quality, and commercial potential.

Support events, workshops, activations, and experiential campaigns.

Performance and budget management

Track brand health and campaign performance using agreed metrics.

Manage the brand marketing budget and ensure effective allocation of resources.

Analyse campaign results and recommend improvements based on customer response, engagement, conversion, and return on investment.

Prepare regular performance reports and present insights to leadership.

Required Qualifications

Bachelor’s degree in marketing, business, communications, branding, or a related discipline.

Three to six years of experience in brand management, consumer marketing, product marketing, or an equivalent role.

Experience in wellness, health, beauty, personal care, lifestyle, nutrition, fitness, or consumer products is preferred.

Demonstrated experience planning and executing integrated marketing campaigns.

Strong understanding of digital marketing, social media, content strategy, influencer marketing, and consumer behaviour.

Excellent written and verbal communication skills.

Strong project-management skills with the ability to coordinate several initiatives simultaneously.

Comfortable working with campaign data, budgets, and performance metrics.

Preferred Attributes

Genuine interest in wellness and healthy living.

Strong creative judgement combined with commercial awareness.

Customer-focused and capable of turning consumer insights into effective brand initiatives.

Collaborative, organised, proactive, and attentive to detail.

Comfortable working in a growing, entrepreneurial environment.

Able to balance long-term brand building with short-term revenue objectives.

Key Performance Indicators

Success in this role may be measured through

Brand awareness and customer consideration.

Audience and community growth.

Campaign engagement and conversion.

New-product launch performance.

Customer acquisition, retention, and repeat purchases.

Influencer and partnership effectiveness.

Website traffic and branded-search growth.

Marketing return on investment.

Consistency and quality of brand execution.

What Yauna Wellness Offers

The opportunity to shape and grow an emerging wellness brand.

A collaborative and purpose-driven working environment.

Creative ownership and meaningful responsibility.

Opportunities for professional development and career growth.

Competitive compensation and benefits based on experience.

Employee access to Yauna Wellness products and initiatives.

How to Apply

Please submit your résumé and a short note explaining your interest in Yauna Wellness. Candidates are encouraged to include examples of brand campaigns, product launches, content, or partnerships they have led.

Pay

₹40,000.00 - ₹50,000.00 per month

Benefits

Flexible schedule

Work Location

In person