Assistant Vice President - Product Marketing.Marketing and Cust Exp-Cust Insight

Drive strategic marketing efforts and execution for Mashreq Cards & Payments to achieve business objectives, including customer acquisition, activation, spend, engagement, retention and portfolio growth across credit cards, debit cards, instalment products and payment solutions.

Manage the annual marketing plan, campaign calendar and marketing budget, delivering integrated, data-led campaigns across paid, owned, earned and partner channels to achieve business objectives and maximise return on marketing investment.

Implement digital-first marketing, support rewards programme and strategic partnerships, while strengthening product visibility, customer experience, brand equity and regulatory compliance.

Originally posted on Himalayas