Performance Marketing Specialist

Experience Required: Minimum 3-5 Years in Managing Google Ads Campaigns Job Overview: We are seeking a highly skilled Google Ads Manager to develop, implement, and optimize our paid search campaigns across Google Search, Display, YouTube, and other Google platforms. The ideal candidate will have in-depth knowledge of Google Ads, strong analytical skills, and a proven track record of maximizing ROI from paid advertising campaigns. Key Responsibilities: Plan, Create, and Manage Google Ads Campaigns: Develop and implement paid search strategies that align with the company's goals. Create and optimize Google Search, Display, YouTube, and Performance Max campaigns . Continuously monitor and optimize ad performance to maximize ROI and reduce Cost per Conversion. Keyword Research & Audience Targeting: Perform extensive keyword research for relevant and high-converting keywords. Set up and refine audience targeting (demographics, location, interests, and behaviors) to reach the right audience. Budget Management: Manage monthly advertising budgets and optimize spending to ensure maximum results. Continuously monitor Cost Per Click (CPC), Return on Ad Spend (ROAS), and overall campaign profitability. A/B Testing & Performance Analysis: Conduct A/B testing on ad creatives, landing pages, and targeting strategies to improve ad performance. Analyze campaign data to identify growth opportunities and optimize performance. Landing Page Optimization: Collaborate with the web development and design team to optimize landing pages for higher conversion rates. Google Analytics & Reporting: Track, measure, and report on campaign performance using Google Analytics, Google Tag Manager, and Google Ads Reports . Provide clear and actionable insights to the marketing team based on performance data. Stay Updated with Trends: Keep up-to-date with the latest Google Ads features, PPC trends, and industry updates . Implement best practices to maintain a competitive edge in paid search. Required Skills: Proven experience in managing large-scale Google Ads campaigns . Strong knowledge of Google Search, Display, YouTube, Performance Max, and Remarketing Campaigns . Excellent understanding of Google Analytics, Google Tag Manager, and Conversion Tracking . Solid experience in A/B testing, CPC, CPA, and ROAS optimization . Ability to create high-converting ad copies and landing page optimization strategies. Excellent analytical and reporting skills. Strong communication, organizational, and project management skills. Preferred Qualifications: Google Ads Certification (Google Search, Display, Video, and Shopping Ads). Experience in managing budgets of ₹5 Lakh+ per month. Proven success in running high-converting campaigns with a positive ROI. Familiarity with tools like Google Tag Manager, SEMrush, Ahrefs, and Hotjar . Why Join Us? Work in a fast-paced and innovative environment. Opportunity to work on large-scale and high-budget campaigns. Collaborate with a dynamic and creative marketing team. Continuous learning and development opportunities. If you have a passion for paid search, performance marketing, and driving exceptional results, we want to hear from you!