Digital Marketing Executive

DIGITAL MARKETING EXECUTIVE Company: Dutta Academy of Modern Education Location: Pune Employment Type: Part-Time Salary: ₹20,000 – ₹25,000 per month Experience: Minimum 3 Years About the Role We are looking for an experienced and result-oriented Digital Marketing Executive to manage and execute the overall digital marketing activities of our coaching institute. The candidate will be responsible for building our online presence, generating quality student enquiries, managing digital campaigns, and improving admissions through effective digital marketing strategies. Key Responsibilities 1. Social Media Management - Manage the institute's Instagram, Facebook, YouTube, Google Business Profile and other relevant platforms. - Develop and execute monthly social media content plans. - Create/review engaging posts, reels, stories, videos and promotional content. - Increase followers, engagement, reach and brand visibility. - Coordinate with faculty and academic teams to create educational and promotional content. 2. Digital Advertising - Plan, execute and optimize Meta (Facebook & Instagram) Ads and Google Ads. - Run campaigns for admissions, demo classes, courses, NIOS/Open Schooling and other institute programs. - Manage campaign budgets and optimize Cost Per Lead (CPL), lead quality and conversions. - Conduct A/B testing of creatives, audiences and campaigns. - Track and report campaign performance. 3. Lead Generation & Admissions - Develop digital strategies to generate quality student/parent enquiries. - Monitor leads generated through website, landing pages, social media and advertising campaigns. - Work closely with the admissions/counselling team to improve lead-to-admission conversion. - Analyse sources of leads and recommend improvements. 4. Website & SEO - Coordinate website content updates and landing pages. - Implement basic SEO strategies to improve Google visibility. - Conduct keyword research and monitor website traffic and rankings. - Identify opportunities to improve organic lead generation. 5. Content & Branding - Develop digital marketing campaigns aligned with the institute's brand. - Coordinate with graphic designers, video editors, content writers and other vendors, wherever required. - Maintain consistency in branding, messaging and communication across digital platforms. 6. Analytics & Reporting - Monitor Google Analytics, Meta Ads Manager, Google Ads and other relevant analytics tools. - Prepare weekly/monthly digital marketing performance reports. - Track key metrics such as leads, CPL, reach, engagement, website traffic and conversions. - Provide actionable recommendations to improve marketing ROI. Required Skills - Minimum 3 years of hands-on experience in Digital Marketing. - Strong knowledge of Meta Ads and Google Ads. - Experience in lead generation and performance marketing. - Good understanding of Instagram, Facebook and YouTube marketing. - Knowledge of SEO, Google Analytics and Google Business Profile. - Understanding of landing pages and conversion funnels. - Good content planning and copywriting skills. - Ability to analyse campaign data and take corrective actions. - Knowledge of Canva and basic video/content editing will be an advantage. - Prior experience in education/coaching/edtech marketing will be preferred. Key Performance Indicators (KPIs) The candidate will be evaluated on: - Quality and quantity of student enquiries generated. - Cost per lead and overall advertising efficiency. - Lead-to-admission conversion support. - Growth in social media reach and engagement. - Website traffic and organic visibility. - Overall digital brand presence. - ROI from digital marketing campaigns. Ideal Candidate We are looking for someone who is hands-on, creative, analytical and results-oriented, rather than someone who only manages social media posting. The ideal candidate should understand that the primary objective of digital marketing for a coaching institute is brand building + quality student lead generation + admissions conversion. Compensation ₹20,000 – ₹25,000 per month, depending on experience, skills and demonstrated results. Part-Time Position Interested candidates may share their CV along with examples of digital campaigns/pages they have managed and details of their previous experience in lead generation/performance marketing.