Digital Marketing Specialist

Digital Marketing Specialist (Paid & Organic Social) The Objective We need a hands-on digital marketing operator to scale our market presence and drive direct revenue. You won’t just be scheduling pretty posts; you will manage ad budgets, analyze daily performance data, and exploit current social algorithms to maximize our ROI. Core Execution Campaign Scaling: Launch and aggressively manage paid campaigns across Meta (Facebook/Instagram) and LinkedIn. Trend Exploitation: Leverage current algorithmic priorities (e.g., short-form video, Reels) to drive high-converting organic reach. Daily Optimization: Monitor analytics relentlessly. Kill underperforming ads quickly and scale winning creatives to maintain high ROAS (Return on Ad Spend). A/B Testing: Continuously test visual hooks, ad copy, and audience targeting to drive down customer acquisition costs. The Requirements 3+ years of proven, hands-on experience managing and scaling paid social budgets. Deep technical mastery of Meta Ads Manager, tracking pixels, and conversion APIs. A track record of generating direct business revenue, not just vanity metrics (likes/followers). Ability to execute rapidly and pivot strategies the moment platform algorithms change. To Apply: Submit your resume along with one specific example of a campaign you managed, including the exact budget spent and the documented ROI it generated.