Social Media Executive

Social Media Executive

Company

VD Infotech Technologies Pvt. Ltd.

Department

Digital Marketing \& Social Media

Location

Dehradun, Uttarakhand

Job Type

Full-Time

Work Mode

In-Office / Hybrid

Experience

0–3 Years

Salary

₹12,000 – ₹25,000 per month, based on skills, experience \& portfolio

About VD Infotech Technologies Pvt. Ltd.

VD Infotech Technologies Pvt. Ltd. is a technology and digital growth company providing Digital Marketing, Website Development, Software Development, Branding, Performance Marketing, AI Solutions, Automation, Cloud Services, and Creative Services to startups, SMEs, and enterprises across India and international markets.

We are looking for a creative, analytical, and proactive Social Media Specialist who can manage social media accounts, develop content strategies, coordinate creative production, improve engagement, and contribute to brand growth across multiple platforms.

Job Summary

The Social Media Specialist will be responsible for social media strategy, content planning, account management, publishing, community management, campaign coordination, analytics, and performance reporting for VD Infotech and its clients.

The ideal candidate should understand social media trends, content formats, audience behavior, branding, digital marketing, and platform-specific best practices.

Key Responsibilities1. Social Media Management

• Manage social media accounts for VD Infotech and client brands.
• Manage platforms including
• Instagram
• Facebook
• LinkedIn
• YouTube
• X
• Other relevant platforms
• Maintain consistent brand presence across platforms.
• Schedule and publish posts, reels, stories, carousels, videos, and other content.
• Maintain social media calendars and publishing schedules.
• Ensure captions, hashtags, creatives, links, and posting details are accurate.

Content Strategy \& Planning

• Develop monthly and weekly social media content calendars.
• Research industry trends, competitors, audiences, and content opportunities.
• Generate content ideas based on business objectives.
• Plan educational, promotional, informational, engagement, and brand-building content.
• Develop platform-specific content strategies.
• Identify trending formats, topics, sounds, hashtags, and content opportunities.
• Align content with marketing campaigns and business goals.

Content Creation \& Coordination

• Write engaging social media captions and post copy.
• Develop content concepts for posts, reels, stories, and carousels.
• Prepare creative briefs for Graphic Designers and Video Editors.
• Coordinate with the Creative \& Design team for required graphics and videos.
• Review creatives before publishing.
• Ensure all content follows brand guidelines.
• Repurpose existing content into multiple social media formats.
• Support short-form video and Reel content planning.

Community Management

• Monitor comments, messages, mentions, and notifications.
• Respond to relevant comments and inquiries professionally.
• Maintain positive engagement with followers.
• Escalate important customer inquiries to the appropriate team.
• Monitor brand mentions and online conversations.
• Identify potential leads or business inquiries received through social media.

Social Media Growth

• Develop strategies to improve organic reach and engagement.
• Increase followers through relevant and authentic content.
• Improve engagement rates and audience interaction.
• Identify high-performing content and replicate successful formats.
• Experiment with new content formats and trends.
• Analyze audience behavior and optimize content accordingly.

Social Media Campaigns

• Plan and execute social media campaigns.
• Coordinate promotional campaigns with the marketing team.
• Support product, service, launch, festival, awareness, and lead-generation campaigns.
• Coordinate social media requirements with the Performance Marketing team.
• Prepare campaign-specific content calendars.
• Track campaign performance and provide insights.

Analytics \& Reporting

Track and analyze

• Reach
• Impressions
• Engagement
• Engagement Rate
• Followers Growth
• Profile Visits
• Website Clicks
• Leads
• Video Views
• Reel Performance
• Content Performance

Prepare weekly/monthly social media performance reports and provide actionable recommendations.

Competitor \& Market Research

• Monitor competitors' social media activities.
• Research industry trends and audience preferences.
• Identify successful content formats.
• Analyze competitor campaigns and positioning.
• Discover new opportunities for content and audience growth.
• Stay updated with platform algorithm and feature changes.

Client Coordination

• Understand client requirements and business objectives.
• Participate in client meetings when required.
• Prepare content plans for clients.
• Collect content requirements and approvals.
• Coordinate revisions with the creative/content teams.
• Maintain professional communication with clients.
• Ensure content is delivered according to agreed timelines.

Required Skills

• Strong understanding of social media platforms.
• Good knowledge of Instagram, Facebook, LinkedIn, and YouTube.
• Excellent content writing and caption-writing skills.
• Good communication skills in English and Hindi.
• Understanding of social media algorithms and trends.
• Strong content planning skills.
• Basic understanding of digital marketing.
• Ability to analyze social media insights.
• Good research skills.
• Strong organizational and time-management skills.
• Ability to manage multiple accounts/projects.
• Attention to detail.
• Creative and strategic thinking.

Preferred Skills

Candidates with knowledge of the following will have an advantage

• Meta Business Suite
• Instagram Insights
• Facebook Business Manager
• LinkedIn Analytics
• YouTube Studio
• Canva
• Basic graphic design
• Basic video editing
• Reels \& Shorts strategy
• Influencer Marketi