SEO Executive

We are looking for a SEO/Digital Marketing Executive who understands modern SEO and can contribute across SEO, AI Search/AEO, Local SEO, backlinks, Google Business Profile, social media, content, analytics, and digital marketing.

Key Responsibilities

SEO & AI Search Optimization

Develop and execute SEO strategies to improve organic rankings, website traffic, visibility, and leads.

Perform keyword research, competitor analysis, SERP analysis, and content gap analysis.

Work on On-Page SEO, Off-Page SEO, Technical SEO, and Local SEO.

Optimize website content for Google Search and AI-powered search platforms.

Work on AI SEO / AEO (Answer Engine Optimization) to improve visibility in AI-generated search results.

Optimize content according to search intent, topical authority, entities, FAQs, semantic search, and structured content.

Use AI tools for keyword research, content research, content briefs, competitor analysis, SEO analysis, and content optimization.

Stay updated with Google Search, AI search, and modern SEO trends.

On-Page & Technical SEO

Optimize meta titles, meta descriptions, headings, URLs, internal linking, images, and website content.

Conduct regular SEO audits and identify website issues.

Monitor Google Search Console and Google Analytics (GA4).

Work on indexing, crawling, sitemap, robots.txt, redirects, broken links, canonicalization, and other basic technical SEO requirements.

Monitor Core Web Vitals and website performance.

Implement and optimize Schema Markup / Structured Data where required.

Work with WordPress websites and coordinate with developers when technical changes are required.

Off-Page SEO & Backlinks

Plan and execute ethical link-building and off-page SEO strategies.

Research relevant and authoritative websites for backlink opportunities.

Build quality backlinks through guest posting, digital PR, relevant directories, citations, outreach, and other legitimate methods.

Monitor backlink profiles and identify toxic, irrelevant, or potentially harmful links.

Conduct competitor backlink analysis to identify new opportunities.

Maintain records of backlink acquisition and monitor link quality.

Local SEO & Google Business Profile

Manage and optimize Google Business Profiles (GMB/GBP) for multiple clinic locations.

Create and publish regular Google Business Profile posts.

Optimize business information, categories, services, descriptions, photos, and other local SEO elements.

Conduct local keyword research and optimize location-specific pages.

Monitor local rankings and Google Maps visibility.

Assist with review management and appropriate responses to patient reviews.

Build and manage local citations and maintain NAP consistency.

Digital Marketing & Analytics

Assist with Google Ads and other digital marketing campaigns when required.

Track website traffic, leads, calls, WhatsApp inquiries, forms, and other conversions.

Analyze website and campaign performance using GA4, Google Search Console, and other digital marketing tools.

Prepare regular SEO and digital marketing performance reports.

Identify new opportunities to increase organic traffic, leads, and brand visibility.

Required Skills

Good understanding of SEO and Digital Marketing.

Knowledge of On-Page, Off-Page, Technical, and Local SEO.

Practical knowledge of link building and backlink acquisition.

Understanding of Google Business Profile / GMB optimization.

Basic understanding of AI SEO, AEO, and Generative Engine Optimization (GEO).

Experience with Google Search Console and GA4.

Working knowledge of WordPress.

Familiarity with SEO tools such as Semrush, Ahrefs, Google Keyword Planner, Screaming Frog, or similar tools.

Good analytical, research, and problem-solving skills.

Strong written communication and attention to detail.

Ability to work independently and take ownership of assigned SEO and digital marketing activities.

Qualifications & Experience

Any Bachelor's degree or Diploma in Digital Marketing, Marketing, Communications, or a related field is preferred.

1–3 years of practical SEO/Digital Marketing experience (Freshers can also apply).

Candidates with strong hands-on knowledge of SEO, backlinks, GMB, AI SEO, and social media are encouraged to apply.

Experience with healthcare, medical, travel, wellness, or local businesses will be an advantage.

Important

This is a full-time, on-site position at our Dwarka Sector 12, New Delhi office.

Pay

₹10,000.00 - ₹25,000.00 per month

Benefits

Paid sick time

Work Location

In person