RBB-Personal Banker Classic

Job Title

Personal Banker

Business Unit

Retail Branch Banking

Reporting To

Branch Head

Job Function and Role Type

Sales – Retail Banking

Version No

Job Purpose

Manage Classic portfolio by acquiring new customers, deepening relationships through cross-selling, and retaining customers by delivering exceptional service. Aim to become the primary banker for Classic relationships and maximize wallet share.

Key Responsibilities

Sales

Ensure Sales responsibilities are completed.

Managing Classic Portfolio

Manage benchmark customer numbers in the portfolio.

Group customers with family members for enhanced relationships.

Achieve income-generating product benchmarks.

Enhance customer group profitability and wallet size.

Update CRM with detailed customer interactions.

Customer Services

Deliver quality customer service and resolve complaints within TAT.

Promote direct banking channels and assist customers.

Ensure timely account opening and customer communication.

Operations

Maintain daily sales reports.

Ensure quality acquisition of savings and current accounts.

Cross-sell products like Demat, Bill Pay, and Advisory.

Monitor large account movements and prevent attrition.

Promote third-party products like MF, Insurance, and Bonds.

Ensure error-free documentation for account opening and instructions.

Adhere to KYC norms and maintain 5-S standards.

Manage locker operations and standing instructions.

Update CRM for asset leads and weed-out database.

Education

Graduation required; Post-graduation preferred.

Certifications

NISM V-A Certification, IRDA Certification, GI Certification.

Key Competencies

Sales and influencing skills, banking product knowledge, planning and organizing, communication, knowledge of competition.

Major Stakeholders

Customers, Branch Banking Team, Operations, Insurance CAM, MF Fund Houses, HSL Personnel.

Skills

Should have good track records in HNI management and Knowledge in Investment & Banking Products.

About HDFC Bank

HDFC Bank is one of India’s leading private banks. The Housing Development Finance Corporation Limited or HDFC Ltd was among the first financial institutions in India to receive an “in principle” approval from the Reserve Bank of India (RBI) to set up a bank in the private sector. This was done as part of RBI’s policy for liberalization of the Indian banking industry in 1994. HDFC Bank was incorporated in August 1994 in the name of HDFC Bank Limited, with its registered office in Mumbai, India. The bank commenced operations as a Scheduled Commercial Bank in January 1995. As of March 31, 2026, the Bank’s distribution network was at 9,689 branches and 21,172 ATMs across 4,175 cities / towns as against 9,455 branches and 21,139 ATMs across 4,150 cities / towns as of March 31, 2025. 50% of the branches are in semi-urban and rural areas. In addition, the Bank has 14,400 business correspondents, which are primarily manned by Common Service Centres (CSC). The Bank’s international operations comprise five branch

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