Sales Representative

Job Description

Sales Representative – Product Sales & Market Development

Job Title

Sales Representative – Retail & Wholesale

Department

Sales & Business Development

Employment Type

Full-Time

Experience

2–5+ years in product sales preferred

Location

Bangalore only

Company

Saunfy Foods

About the Role

We are looking for a highly motivated, target-driven, and experienced Sales Representative to join our growing startup company.

The ideal candidate will be responsible for building the market for our products, acquiring new customers, developing retail and wholesale channels, managing existing customers, understanding market demand, analyzing competitors, and achieving monthly and annual sales targets.

This is an important role for a startup, and the successful candidate will have the opportunity to build the company's sales network from the ground up.

Key Responsibilities1. Sales Target Achievement

Achieve monthly, quarterly, and annual sales targets.

Develop and execute territory-wise sales plans.

Identify opportunities to increase product sales and market penetration.

Maintain a strong sales pipeline and consistently follow up with prospects.

Convert leads and prospects into regular customers.

Take ownership of assigned sales targets and results.

Retail Sales

Identify and approach potential retail stores, dealers, distributors, supermarkets, shops, and other relevant outlets.

Introduce and demonstrate the company's products to retailers.

Negotiate pricing, margins, payment terms, and promotional opportunities within company guidelines.

Build long-term relationships with retailers.

Increase product availability and visibility in retail locations.

Monitor product movement and identify fast- and slow-moving products.

Encourage repeat orders.

Wholesale & Distribution Sales

Develop relationships with wholesalers, distributors, dealers, and bulk buyers.

Identify new wholesale opportunities within assigned markets.

Negotiate and close bulk orders.

Develop a strong distribution network.

Maintain regular communication with distributors and wholesale customers.

Track orders, deliveries, payments, and customer requirements.

Identify opportunities to expand distribution into new areas.

Market Research & Analysis

Conduct regular market visits and understand customer requirements.

Analyze market demand, customer preferences, pricing, and purchasing behavior.

Monitor competitors' products, pricing, promotions, packaging, distribution, and sales strategies.

Identify new markets and potential customer segments.

Provide management with regular market intelligence.

Identify emerging trends and opportunities before competitors.

Market Development Strategy

Develop strategies to introduce the company's products into new markets.

Identify high-potential territories and customer segments.

Recommend suitable retail and wholesale channels.

Develop territory-wise sales strategies.

Suggest promotional campaigns based on local market conditions.

Work with management to develop competitive pricing and sales strategies.

Continuously evaluate what is working and adjust the sales approach.

Customer Relationship Management

Build strong relationships with retailers, wholesalers, distributors, and key customers.

Understand customer needs and provide appropriate product solutions.

Handle customer questions, complaints, and concerns professionally.

Maintain regular follow-ups with existing customers.

Encourage repeat purchases and long-term business relationships.

Maintain accurate customer records.

New Customer Acquisition

Identify new businesses and sales opportunities.

Conduct field visits and cold calls.

Generate leads through networking, referrals, market research, and direct outreach.

Arrange product presentations and demonstrations.

Negotiate and close new accounts.

Expand the company's customer base continuously.

Product Knowledge

Develop strong knowledge of all company products.

Clearly communicate product benefits, features, pricing, and competitive advantages.

Understand the ideal customer for each product.

Gather customer feedback and communicate it to the management/product team.

Stay informed about competitor products and market developments.

Sales Reporting

Maintain accurate reports covering

Daily sales

Weekly sales

Monthly sales

Customer visits

New customers acquired

Orders received

Pending orders

Retailer/wholesaler accounts

Territory performance

Competitor activities

Market pricing

Customer feedback

Outstanding payments, where applicable

Provide regular updates to management regarding sales performance and market conditions.

Key Performance Indicators (KPIs)

The Sales Representative will be evaluated based on

Monthly sales target achievement

Quarterly and annual revenue growth

Number of new customers acquired

Number of active retail accounts

Number of wholesale/distributor accounts

Repeat orders

Territory expansion

Product distribution/availability

Customer retention

Sales conversion rate

Average order value

Market penetration

Collection/payment performance, where applicable

Quality and accuracy of market intelligence

Retail & Wholesale Experience Required

The ideal candidate should have practical experience dealing with

Retail

Retail shops

Supermarkets

Specialty stores

Local retailers

Chain stores

Dealers

Wholesale

Wholesalers

Distributors

Stockists

Dealers

Bulk buyers

Institutional customers

Experience building a dealer/distributor network from the beginning will be highly valuable.

Required SkillsSales Skills

Strong selling and negotiation skills

Lead generation

Cold calling

Customer acquisition

Relationship management

Product presentation

Objection handling

Closing sales

Follow-up and account management

Market Skills

Market research

Competitor analysis

Territory planning

Customer segmentation

Pricing awareness

Demand analysis

Market-entry strategy

Retail and wholesale channel development

Business Skills

Sales forecasting

Pipeline management

Revenue planning

Basic sales an