Digital marketing manager lead

Job Title

Digital Marketing Lead (Luxury Fashion & Retail – KSA Market)

Location

Bangalore, India (Full-Time)

Salary

₹50,000 – ₹60,000 / Month (Net Take-home)

Experience

4–6 Years

About the Company

We are a premier digital marketing firm based in Bangalore, managing the international digital footprint for Genius Bespoke—an ultra-premium, handcrafted luxury tailoring and formalwear brand backed by a prominent Saudi Arabian investment group. With an established network of 10 luxury retail stores across major hubs in Saudi Arabia (including Riyadh , Dammam and Jeddah), we cater exclusively to high-net-worth individuals (HNWIs), diplomats, and corporate C-suite executives who value premium Italian/British fabrics and elite tailoring craftsmanship.

Role Overview

We are looking for a highly capable Digital Marketing Lead who will own the end-to-end performance marketing and campaign execution from our Bangalore office. This is not a standard e-commerce role focused on online checkouts. Instead, your primary mandate is Online-to-Offline (O2O) growth: designing sophisticated digital funnels that build premium brand desire and drive affluent clients directly into our physical retail stores for personalized fitting consultations.

Key Responsibilities

Omnichannel Performance Marketing: Launch, manage, and optimize highly targeted paid media campaigns across the entire platform ecosystem including Google Ads, Meta Ads (Instagram & Facebook), Snapchat Ads Manager, and TikTok.

Hyper-Local & Intent Targeting: Use Google Search and Google Maps campaigns to capture active high-intent luxury search queries in KSA, combined with location-based target mapping on Snapchat and Instagram to drive immediate foot traffic to our 10 store hubs.

High-Touch Lead Generation: Build seamless lead acquisition pipelines that capture premium customer inquiries online and successfully transition them to our in-store sales consultants.

Luxury Creative Direction: Guide our internal Bangalore design and video execution teams to ensure all digital assets—ranging from fabric close-ups to premium storytelling videos—reflect international luxury standards.

Regional Campaign Syncing: Align the digital marketing calendar with Saudi Arabian cultural nuances, seasonal shifts, and peak shopping periods (e.g., Ramadan, Eid, and premium wedding seasons).

Clienteling & Data Retention: Utilize digital customer profiles and CRM data to execute sophisticated retention campaigns via premium WhatsApp Business API frameworks.

Required Candidate Profile

Experience: 4 to 6 years of core experience in performance marketing or digital account management. Candidates with solid mid-sized agency experience in Bangalore are highly preferred.

Platform Mastery: Absolute expert-level, hands-on mastery of Google Ads (Search/Local/Maps), Meta Ads Manager (Instagram), Snapchat Ads Manager, and TikTok. You must be the specialist who builds, tests, and optimizes the dashboards directly.

Niche Expertise: Proven track record of running successful lead generation or foot-traffic campaigns for high-ticket industries (e.g., Luxury Real Estate, Premium Automotive, High-End Jewelry, or Elite Couture).

Analytical Mindset: Strong capability to track offline store conversions originating from online ads, optimizing for cost-per-consultation rather than generic mass-market metrics.

Pay

₹50,000.00 - ₹60,000.00 per month

Work Location

In person